NBA & Sotheby's Enter Multiyear Partnership, Offering Fans Game-worn Memorabilia
The NBA is entering a multiyear partnership with Sotheby’s, making the latter the official game-worn source of the league, it was announced Tuesday morning. Fans will now have access to a wide range of game-worn NBA memorabilia available for them to purchase. To celebrate this union, the NBA and Sotheby’s will launch a Tip-Off auction on Sotheby’s website. The collection will feature a variety of 60+ game-worn jerseys from both this season as well as previous years. Among the pieces featured include Victor Wembanyama’s game-worn jersey from his first-ever league game, LeBron James’ game-worn jersey from opening night of the 2023-24 season, and Nikola Jokić‘s ‘Ring Ceremony’ jacket worn during Denver’s ring ceremony on the opening night of the season.
Justin Edwards Signs with Klutch Athletics, Joins NFL Stars on Roster as First Hooper & NIL Athlete
Klutch Athletics — founded by Rich Paul and co-authored with New Balance — announced Monday the signing of Kentucky Wildcats freshman guard Justin Edwards to its athlete roster. The deal makes Edwards the sportswear brand’s first-ever NIL athlete and first basketball player. Edwards joins Klutch Athletic’s growing athlete roster that already includes NFL players Will Anderson Jr. of the Houston Texans and the 49ers‘ Chase Young. “I love the way the brand is blending performance with style, giving me something equally effective for training or relaxing,” Edwards said. “Joining Klutch Athletics and New Balance is such a unique opportunity, I can’t wait to get started!”
A$AP Rocky, Puma Drop Limited F1 Collection Ahead of Las Vegas Grand Prix
Ahead of the inaugural Las Vegas Grand Prix this week, Puma‘s newly appointed Creative Director of its Formula 1 partnership, A$AP Rocky, dropped his limited capsule of footwear, apparel, and accessories. Puma shared official images on Instagram, and it features A$AP Rocky wearing a long-sleeved shirt with graphics inspired by ’90s toy car decal sticker kits, apron shorts with a removable pouch, and denim pants designed with built-in knee padding and adjustable cinches. All items will be available at a pop-up shop this weekend in Las Vegas. Select styles will land on Puma’s website on Friday.
Amazon Cuts Jobs In Gaming Division, Pushes Total to 27,000 Since Last Fall
Just one week after announcing layoffs in its music division, Amazon cut 180 more jobs in its gaming sector. A memo — obtained by CNBC — from Vice President of Amazon Games Christoph Hartmann reads in part: “I know this is difficult news and that the impact will be felt widely. It never feels good to say goodbye to colleagues. This isn’t a decision the leadership team came to quickly; it was the result of extensive considerations and road mapping for our future.” Overall, Amazon has cut more than 27,000 positions since Fall of last year.
NIL Star & Former Miami Hooper Haley Cavinder Tranfers to TCU
Former Miami point guard Haley Cavinder confirmed Monday that she has transferred to TCU. In April, she and her twin sister Hanna announced their retirement from women’s college basketball, but Haley announced in October her intention to keep playing. Haley will not play this year and will be set to join the TCU Horned Frogs for the 2024-25 season. On Monday, she posted on X about the news, referring to her last season of eligibility as “the last rodeo.” The Cavinder twins are 22 years old but have an extra year of eligibility due to the COVID-19 pandemic. Cavinder, a 5-foot-6 guard, has averaged 16.7 points and 7.2 rebounds over four seasons for both Fresno State and Miami, earning Mountain West Player of the Year honors in 2021 as a Bulldog before heading to the opposite coast for the 2022-23 campaign.
Hybe, Home to K-pop Supergroup BTS, Breaks into the Latin Market with Newest Acquisition
Hybe, the company behind K-pop darlings BTS, confirmed its entrance into the Latin music market by acquiring the music label of Spanish-language media company Exile Content. Hybe Latin America will also serve as a hub for cultivating new artists and content, pursuing both artist management and the scouting of new talent. Financial terms of the deal were not disclosed, but Hybe says the Latin American music market was worth $1.3 billion last year, a 26.4% jump from 2021.