Deion Sanders and Colorado didn’t return to the winner’s column over the weekend, but the Pac-12 showdown against USC was nonetheless a television draw. Colorado’s 48-41 loss to then-No. 8 USC drew over 7.2 million viewers on Saturday as the most-watched game of the weekend, according to Sports Media Watch. Although still an impressive feat, USC’s win was the least-watched Colorado game of the year thus far. Nonetheless, the Deion-led Buffaloes remain the most-watched team in college football, with an average 4.5 rating and 8.5 million viewers through its first five games. By comparison, the team’s most-watched game last season averaged 1.25 million.

Lululemon and DK Metcalf are teaming up, with the apparel company announcing the Seattle Seahawks wideout as its newest ambassador. “I see both Lululemon and myself as one of one. I want to be unique in all that I do — on and off the field. I know Lululemon will be a driving force for me,” said the 25-year-old. Metcalf will be featured in Lululemon’s Get Into It campaign, with a TV spot debuting nationally on Oct. 8 during Sunday’s slate of NFL games. Metcalf joins a growing roster of Lululemon ambassadors that already includes Utah Jazz star Jordan Clarkson, Chicago Blackhawks rookie Connor Bedard, tennis player Leylah Fernandez, and ultrarunner Camille Herron.

Bose is collaborating with actor and rapper Donald Glover as he readies a long-awaited return to music. Glover stars in a self-concept spot, showcasing how he uses Bose QuietComfort Ultra Headphones to stimulate his creativity. From watching the video, it’s clear that immersive sound is integral to every part of Glover‘s new era – whether it’s working on his next biggest hit, building a multimedia studio on his farm, or expanding into new business ventures. The last time fans were treated to a full-length Childish Gambino project was in March 2020, when the Atlanta creator dropped his fourth studio album, 3.15.20.

Everyone loves the NFL‘s Mr. Irrelevant. As Brock Purdy lights up his stat line, he has refocused attention on the potential of the final pick in the NFL Draft. Now, Skydance Sports — the studio behind this year’s breakout film Air — is developing a film based on John Tuggle, who earned the dubious honor in 1983. Tuggle left a lasting impact on the New York Giants and his teammates. Jonathan Levine has signed on to direct, and Nick Santora will pen the script.

On Tuesday, TMRW Sports officially announced a multi-year partnership with SoFi, with the digital personal finance corporation becoming the presenting sponsor of TGL, the new team golf league headed by Tiger Woods and Rory McIlroy. As a part of the deal, the league’s arena on the campus of Palm Beach State College will be named the SoFiCenter. Per the release, team names, front office staff, and assigned players will be revealed later this year, in addition to the inaugural schedule and more fan-centric elements of TGL. Currently, four of the six team ownership groups have been announced, and the cities represented are Boston, Atlanta, Los Angeles, and New York.

The trial of disgraced former FTX chief Sam Bankman-Fried began Tuesday morning with jury selection at a federal court in New York. The 31-year-old is accused of moving billions of customer funds from FTX into Alameda Research, a hedge fund he also founded. Bankman-Fried is also accused of using clients’ money for personal expenses and lucrative political contributions to both Democrats and Republicans. On the same day the trial began, Michael Lewis published a book about the rise and fall of FTX. Titled “Going Infinite,” the “Moneyball” author spent months interviewing Bankman-Fried and other top FTX executives, having had access to the corporation’s Bahamas headquarters.