About Boardroom

Boardroom is a sports, media and entertainment brand co-founded by Kevin Durant and Rich Kleiman and focused on the intersection of sports and entertainment. Boardroom’s flagship media arm features premium video/audio, editorial, daily and weekly newsletters, showcasing how athletes, executives, musicians and creators are moving the business world forward. Boardroom’s ecosystem encompasses B2B events and experiences (such as its renowned NBA and WNBA All-Star events) as well as ticketed conferences such as Game Plan in partnership with CNBC. Our advisory arm serves to consult and connect athletes, brands and executives with our broader network and initiatives.

Recent film and TV projects also under the Boardroom umbrella include the Academy Award-winning Two Distant Strangers (Netflix), the critically acclaimed scripted series SWAGGER (Apple TV+) and Emmy-nominated documentary NYC Point Gods (Showtime).

Boardroom’s sister company, Boardroom Sports Holdings, features investments in emerging sports teams and leagues, including the Major League Pickleball team, the Brooklyn Aces, NWSL champions Gotham FC, and MLS’ Philadelphia Union.

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October 3, 2023

Michael Jordan Lands on Forbes 400 with Estimated $3 Billion Net Worth

With an estimated net worth of $3 billion, Michael Jordan has officially found himself on the Forbes 400 list, making history as the first professional athlete to rank among America’s wealthiest. In addition to a rather lucrative partnership with Nike, which includes his wildly successful Jordan Brand sneaker line, over the last nearly four decades, the 60-year-old Jordan has worked with McDonald’s, Gatorade, and Hanes, to name a few. Becoming the only Black majority owner in the NBA when he took firm control of the Hornets in 2010, Jordan sold his stake for an approximate $3 billion valuation in June. Though not on this list, Forbes cites the other $2 billion athletes are LeBron James and Tiger Woods.

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Docuseries on Messi's MLS Move Coming to Apple TV+ on Oct. 11

We finally have more details about the six-part docuseries chronicling Lionel Messi‘s historic move from European football to Major League Soccer. Premiering on Oct. 11 on Apple TV+, Messi Meets America will feature exclusive behind-the-scenes access to the Inter Miami captain as he settles in South Florida for his Leagues Cup and MLS debut. A description for the series reads: “From selling out records crowds across America at breakneck speed to his incredible last-minute game-winning goal in his very first match to moments with Messi and his Inter Miami CF teammates, the series chronicles Leo’s immersion in America, the remarkable journey and transformation of Inter Miami CF, and most significantly, the impact he is currently having on soccer in North America as ‘Messi Mania’ crisscrosses the continent.”

MLB Attracts Over 70 Million Fans During 2023 Regular Season

With the 2023 regular season complete, MLB revealed some impressive final attendance numbers. Per the league, the total attendance of 70,747,365 was up 9.6% over 2022 (64,556,636), and the average attendance of 29,295 was up 9.1%. Seventeen of the 30 MLB clubs attracted more than 2.5 million fans, matching an all-time high set in 2000, and eight teams attracted more than 3 million. On the streaming side, viewers registered 12.7 billion minutes watched on MLB.TV, a 9% boost from 2022’s total of 11.7 billion. The number of users watching MLB.TV increased by 14% from last season, and fans watched 17% more games than last season. The MLB postseason is scheduled to begin Tuesday when the Texas Rangers play the Tampa Bay Rays at 3:08 p.m. ET.

MrBeast's Feastables Become First Creator-led Brand to Land NBA Patch Deal

YouTube and social media sensation Jimmy “MrBeast” Donaldson’s snack company Feastables is the newest jersey patch sponsor for the Charlotte Hornets, the team announced Monday. The first such collab between a creator-led brand and an NBA franchise, the release says MrBeast will advertise his Feastables logo on the Hornets’ uniforms and media backdrops for press conferences. The Hornets added that the two brands “will also collaborate on digital media, content, and marketing opportunities.” The union represents one of the largest commercial deals orchestrated by the Hornets since Michael Jordan sold his majority stake in the team to a private investment firm led by Hornets minority owner Gabe Plotkin and Atlanta Hawks minority owner Rick Schnall in June.

U2 Performance Drives Sphere Stock Up

Sphere Entertainment saw its stock price surge more than 11% on Monday after a successful opening weekend, and it has U2 to thank for it. The Irish rock band performed at the venue on both Saturday and Sunday nights and was flocked by the likes of LeBron James, Dr. Dre, Jimmy Iovine, Oprah, Paul McCartney, and more. Standing at 366 feet tall and 516 feet wide, the Sphere is the brainchild of New York Knicks owner James Dolan and cost $2.3 billion to build. The interior Sphere screen measures 160,000 square feet with a 16,000-by-16,000 resolution, which is the highest-resolution LED screen on earth. Pending approval, CNBC notes that plans to build another Sphere in London are in the works.

X Faces Legal Battle Over Name Change

The Elon fallout continues. The company formerly known as Twitter is the subject of a trademark infringement case, according to attorney Josh Gerben. According to the lawsuit, X Social Media, which was founded in 2015, “is a vanguard in utilizing social media and marketing technology to connect consumers with legal services in situations where those harmed would otherwise remain voiceless and without remedy.” The suit alleges that X’s rebrand has led to the loss of profits on behalf of the Florida-based company, and it is seeking damages in return.