We may be two weeks out from the kickoff of the 2023 NFL season, but big companies are already planning their Super Bowl LVIII strategy. CBS, Nickelodeon, and TelevisaUnivision will each broadcast the event. Ahead of this year’s gridiron battle in Las Vegas, Ad Age reports that the networks sold 85% of the ad inventory. Their collective parent company, Paramount, began to pursue potential buyers immediately in the wake of last year’s match-up between the Eagles and the Chiefs. This trend follows previous years, in which 80-95% of ad inventory has sold out by the start of the new season.

Virgo season is upon us, and one of the world’s most famous Virgos is ready to celebrate. Beyoncé summoned the Beyhive on Wednesday. She asked them to wear their “fabulous silver fashions” as she enters the final month of her Renaissance Tour. The 32-time Grammy winner, who turns 42 on Sept. 4, took to her Instagram to relay the message. The tour is on its final leg, which wraps up in Kansas City on Oct. 1.

Reggie Bush is taking the NCAA to court. The former Heisman winner had his trophy taken from him by the governing outfit for violations of the NCAA‘s name, image, and likeness statutes during his time at the University of Southern California. USC’s Hall of Honor removed his jersey in 2010 and he was stripped of his Heisman following pay-for-play allegations. Now, he’s suing the NCAA for defamation on the basis of their accusations through that experience.

Read more as Boardroom’s Shlomo Sprung digs into the details of the case.

Shannon Sharpe has a new gig. The former Undisputed co-host announced a new partnership on Wednesday between his Shay Shay Media company and Colin Cowherd’s network The Volume. As part of the deal, Sharpe will bring his Club Shay Shay podcast to the network. Cowherd amplified the news, saying that he felt like he “landed Peyton Manning in Denver.”

Rebuilding efforts are underway in Maui following this month’s devastating wildfires. In October, the Utah Jazz will head to Hawaii for preseason training camp at the BYU-Hawaii campus in Oahu. There, they will tip off in a preseason match-up against the Los Angeles Clippers, which is set to benefit the Maui Strong Fund the teams announced on Wednesday. The game will take place at SimpliFi Arena in Honolulu on Oct. 8. In a statement, the Jazz said, “In joining with the Clippers in Hawaii, we are proud to work alongside the Hawaii Tourism Authority in support of its residents and provide continued visibility of ongoing relief efforts … We are proud to partner with the Clippers on this trip that will be so much bigger than basketball.”

It’s been a tough week for sportswear retailers. On the heels of Dick’s Sporting Goods’ 24% drop, Foot Locker revealed its Q2 earnings report and a 9.9% drop in sales year-over-year. The steep downturn is attributed to “consumer softness.” As a result, the footwear giant adjusted its annual fiscal projections to reflect the curbing of purchasing power. Foot Locker stock dropped 28% in response to the news during trading hours on Wednesday. The reverberations of the disappointing quarter extend beyond the company, as Nike stock also dropped 5% due to its affiliation with the retailer.