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Boardroom is a sports, media and entertainment brand co-founded by Kevin Durant and Rich Kleiman and focused on the intersection of sports and entertainment. Boardroom’s flagship media arm features premium video/audio, editorial, daily and weekly newsletters, showcasing how athletes, executives, musicians and creators are moving the business world forward. Boardroom’s ecosystem encompasses B2B events and experiences (such as its renowned NBA and WNBA All-Star events) as well as ticketed conferences such as Game Plan in partnership with CNBC. Our advisory arm serves to consult and connect athletes, brands and executives with our broader network and initiatives.

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July 30, 2024
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Adding to the likes of LeBron James and Erling Haaland, Beats by Dre shared Tuesday that Lionel Messi has joined its roster as an official brand ambassador. In this role, the Inter Miami captain will be featured across the headphone line’s marketing campaigns and show off custom earphones, headphones, and speakers. Messi becomes Beats’ first MLS player to join the brand since it announced a deal with the league as its official audio partner earlier this year.

Ahead of his worldwide Past Present Future Tour kicking off next month, AMC Theaters confirmed that a new Usher film will arrive in its theaters this fall. USHER: RENDEZVOUS IN PARIS, which captures the Grammy Award winner’s performance during Paris Fashion Week at La Seine Musicale, will premiere in cinemas worldwide for a limited run beginning Sept. 12. In addition to hearing Usher sing his chart-topping hits, viewers will also be treated to exclusive behind the scenes moments.

The US women’s team secured the bronze in rugby sevens on Tuesday. To demonstrate her ongoing investment in women’s sports, Michelle Kang, owner of the NWSL’s Washington Spirit, made a $4 million donation to USA Rugby via Kynisca Sports International. In a statement, Kang pledged her support, saying, “This Eagles team, led by players like Ilona Maher and co-captains Lauren Doyle and Naya Tapper, has captivated millions of new fans, bringing unprecedented attention to the sport. I am so happy to support these outstanding athletes to realize their dream in capturing the gold in Los Angeles in 2028. That work starts now.”

The search is on for the next host of the Academy Awards. First reported by Puck, recent host Jimmy Kimmel turned down the opportunity to emcee for a fifth time, while fellow comedian John Mulaney also declined the responsibility due to his workload. There is no word on any other names who have emerged as favorites, but the Oscars will be handed out on March 2, 2025.

Lululemon has recruited two of the NFL’s best receivers to help promote its newest loungewear looks. In the spot shared by the brand on YouTube, DK Metcalf and Odell Beckham Jr. are sporting looks from its Steady State, Soft Jersey, and Smooth Spacer collections. Metcalf became the first NFL player signed to Lululemon’s roster in October 2023. The loungewear collection is available to shop in-store or on Lululemon’s website.

After becoming the first San Francisco 49ers player to grace the cover of Madden NFL 25, running back Christian McCaffrey has added another honor to his gaming resume. EA Sports shared Tuesday that McCaffrey is the newest member of the 99 Club in Madden, making him also the first running back in 49ers history to earn that honor. The league’s reigning Offensive Player of the Year joins Miami Dolphins wideout Tyreek Hill as the second player to receive a 99 overall rating this week.

A Seth Meyers comedy special is coming to HBO, the network said Tuesday. This is the comedian and Late Night host’s first HBO special, which was shot in front of a live audience at The Vic Theatre in Chicago. Written by Meyers and directed by Neal Brennan, it is set to premiere on the network this fall and will also be available to stream on Max.

Vinciane Ngomsi

Vinciane Ngomsi is a Staff Writer at Boardroom. She began her career in sports journalism with bylines at SB Nation, USA Today, and most recently Yahoo. She received a bachelor's degree in Political Science from Truman State University, and when she's not watching old clips of Serena Williams' best matches, she is likely perfecting her signature chocolate chip cookie recipe or preparing a traditional Cameroonian meal.