About Boardroom

Boardroom is a sports, media and entertainment brand co-founded by Kevin Durant and Rich Kleiman and focused on the intersection of sports and entertainment. Boardroom’s flagship media arm features premium video/audio, editorial, daily and weekly newsletters, showcasing how athletes, executives, musicians and creators are moving the business world forward. Boardroom’s ecosystem encompasses B2B events and experiences (such as its renowned NBA and WNBA All-Star events) as well as ticketed conferences such as Game Plan in partnership with CNBC. Our advisory arm serves to consult and connect athletes, brands and executives with our broader network and initiatives.

Recent film and TV projects also under the Boardroom umbrella include the Academy Award-winning Two Distant Strangers (Netflix), the critically acclaimed scripted series SWAGGER (Apple TV+) and Emmy-nominated documentary NYC Point Gods (Showtime).

Boardroom’s sister company, Boardroom Sports Holdings, features investments in emerging sports teams and leagues, including the Major League Pickleball team, the Brooklyn Aces, NWSL champions Gotham FC, and MLS’ Philadelphia Union.

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June 19, 2024

Rihanna Stars in Dior's J’Adore Fragrance Campaign

Rihanna continues to build on her partnership with Dior that began in 2015, becoming the new face of the company’s J’Adore fragrance. “Parfums Christian Dior is truly delighted to welcome icon Rihanna, whose wide-ranging talents, remarkable beauty and universal appeal now embody the world of J’adore,” Dior captioned on the photo it shared to Instagram. The iconic J’Adore fragrance was released in 1999, and scent notes include a mix of pear, magnolia, musk, and notes of blackberry. 

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Aces, Storm, Liberty Top WNBA Team Valuations

Sportico released its first-ever WNBA valuations list, and the reigning champion Las Vegas Aces top the list with an impressive $140 million valuation with $17.8 million in revenue last year. Coming in second with $135 million and $17.6 million in profit for 2023 is the Seattle Storm, followed by the New York Liberty, boasting a $130 million valuation with 2023 profits of $18 million in third.

Netflix Unveils First Two Locations for New In-person Concept

The first two cities Netflix selected for its in-person experience outlets were revealed by the streaming giant on Tuesday, opening up shop next year in King of Prussia, PA, and Dallas, TX. Fans can expect both sites to be over 100,000 square feet and boast a number of storefronts, restaurants, and activations tied to the platform’s most popular programs like Bridgerton, Stranger Things, and Squid Game. Don’t bank on these to be Netflix‘s most lucrative business ventures, but instead, marketing strategies to increase real-life fan engagement.

50 Cent, Reebok Teaming up to Bring Back G-Unit Styles

Reebok and 50 Cent are teaming up once more. The Queens rapper and the sportswear company teased that it is bringing back the G-Unit lineG-Unit x Reebok did more than $300 million in revenue, according to Reebok CEO Todd Krinsky.

Apple Reportedly Focused on Creating a Cheaper Vision Pro Model

Apple has reportedly halted production on its next-gen Vision Pro to focus on creating a cheaper model for a late 2025 release. In an effort to boost sales, the tech giant also plans to sell its Vision Pro in eight new countries, including China and Japan. Much like the standard and Pro iterations of the iPhone, Apple originally planned to separate its Vision Pro line into two models, according to The Information report.

Boston Celtics Favored to Repeat in 2025; Nuggets, T'Wolves, Mavs Follow

The Boston Celtics just won a record 18th NBA championship, but fans and bettors are already looking ahead to next year. New odds from FanDuel suggest this time next year, they’ll be celebrating a 19th title, boasting the best odds to win in 2025 at +300, while the Denver Nuggets hold the second spot at +750. The Minnesota Timberwolves (+850) and Dallas Mavericks (+900) take up the next two spots, while the Milwaukee Bucks and Oklahoma City Thunder are tied for fifth with +1000 odds of lifting the Larry O’Brien Trophy.

Euro 2024 Opening Weekend Delivers Strong Viewership

Fox Sports has a reason to celebrate after it recorded impressive viewership numbers during the opening weekend of Euro 2024. An average of 1.1 million American viewers tuned in to watch host Germany’s 5-1 rout of Scotland on Friday, while 1.8 million watched England’s 1-0 win over Serbia, making it the most-viewed Euro telecast in the US since Spain-Italy in 2012. Through Sunday, the Euros are averaging around 1.2 million onlookers, up 33% compared to its opening weekend in 2021.