About Boardroom

Boardroom is a sports, media and entertainment brand co-founded by Kevin Durant and Rich Kleiman and focused on the intersection of sports and entertainment. Boardroom’s flagship media arm features premium video/audio, editorial, daily and weekly newsletters, showcasing how athletes, executives, musicians and creators are moving the business world forward. Boardroom’s ecosystem encompasses B2B events and experiences (such as its renowned NBA and WNBA All-Star events) as well as ticketed conferences such as Game Plan in partnership with CNBC. Our advisory arm serves to consult and connect athletes, brands and executives with our broader network and initiatives.

Recent film and TV projects also under the Boardroom umbrella include the Academy Award-winning Two Distant Strangers (Netflix), the critically acclaimed scripted series SWAGGER (Apple TV+) and Emmy-nominated documentary NYC Point Gods (Showtime).

Boardroom’s sister company, Boardroom Sports Holdings, features investments in emerging sports teams and leagues, including the Major League Pickleball team, the Brooklyn Aces, NWSL champions Gotham FC, and MLS’ Philadelphia Union.

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June 5, 2024

Rihanna Expands Fenty Line to Include Hair Products

Rihanna announced on Tuesday that Fenty Hair, a “flexible line of products” for all coil types, will drop on June 13. The singer said fans can sign up now for early access and shop on June 10 before the official release days later. Rihanna launched her flagship beauty brand, Fenty Beauty, in 2017 and has since expanded from makeup to also include skincare.


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Giannis Collaborates with Breitling on Limited-edition Timepieces

Breitling shared Tuesday that it has tapped Milwaukee Bucks star Giannis Antetokounmpo to co-design a collection of limited-edition Chronomat timepieces. The models dropping are a new steel Chronomat GMT and a Chronomat B01 in gold. The 40mm Chronomat GMT retails for $6,150, while the 42mm model will cost you $23,000.

Boardroom’s Nick DePaula has more on Giannis’ budding business portfolio here.

Travis Scott Boasts the Highest-grossing Hip-hop Tour of 2024 Thus Far

Travis Scott‘s management confirmed to HotNewHipHop that the 44-city North American leg of his Circus Maximus Tour made $95.7 million, making it the highest-grossing hip-hop tour of 2024. The jaunt, which attracted roughly 686,000 attendees, also made Scott the first rapper to headline a sold-out performance at SoFi Stadium in Los Angeles. The 10-time Grammy Award nominee begins his international run on June 28 in the Netherlands.

Lionel Messi Adds to Business Portfolio with New Sports Drink

Lionel Messi is expanding his business empire with the introduction of a new hydration beverage, Más+ by Messi. The sports drink is made with a blend of electrolytes, vitamins, and minerals, with each bottle containing just 10 calories and 1 gram of cane sugar. Más+ by Messi will have some competition in the space, including Gatorade, BodyArmor, and Logan Paul‘s Prime, to name a few.

Muhammad Ali's Childhood Home Could Sell for $1.5 Million

Muhammad Ali‘s childhood home in Louisville, Kentucky, is up for sale. According to the Associated Press, the pink home, along with two nearby houses, hit the market on Tuesday for a total asking price of $1.5 million. One of the other residences was transformed into a gift shop and Welcome Center, while the other property was initially built to be a short-term rental space.

Athletes Unlimited Adding Pro Softball League

Athletes Unlimited confirmed Tuesday plans to establish a new softball league that encompasses four teams playing a traditional 30-game season. Set to launch next year, this is in addition to the existing AU Pro Softball Championship Season, which debuted in 2020. The inaugural season will be a tour format with games played in 6-8 cities, with AU pivoting to a city-based structure in 2026.