Gatorade announced a partnership with Luka Dončić on Wednesday, making the Dallas Mavericks star the seventh NBA player on the sports drink company’s current roster. “Joining Gatorade is an exciting moment for me. I’m grateful for the opportunity to work with a brand that has supported so many great athletes. Basketball has given me so much, and together with Gatorade, I’m excited to help more kids experience the benefits of sports,” said Dončić. Other famous faces a part of the Gatorade roster include Michael Jordan, Serena Williams, Myles Garrett, Caitlin Clark, and more.

Boardroom’s Nick DePaula caught up with Dončić recently to get a behind-the-scenes look at the creation of and inspiration behind his newest shoe with Jordan Brand, the Luka 3.

President Joe Biden formally signed a bill on Wednesday that could effectively ban TikTok in the United States following the 2024 general election. The new legislation means that the app’s Beijing-based parent company, ByteDance, has nine months to sell it or face a nationwide ban. A short-form video app that now boasts an e-commerce platform, TikTok has 170 million users in the US. Moving forward, the measure is likely to face legal challenges. In response to the President’s actions, TikTok CEO Shou Zi Chew said: “Rest assured, we aren’t going anywhere. We are confident and will keep fighting for your rights in the courts.”

WNBA legend Sue Bird has joined the Seattle Storm‘s ownership group, Force 10 Hoops, the team announced Wednesday. “Investing in women’s sports isn’t just about passion; it’s smart business. It’s about recognizing the immense talent, dedication, and market potential our league has always had,” Bird said in a statement. Bird is basically synonymous with the Storm, having been drafted by the team No. 1 overall in 2002 and spending her entire playing career in Seattle. She retired as the WNBA’s all-time leading assist leader with 3,234 while also compiling four championships, 13 All-Star Game appearances, and eight All-WNBA selections.

It was a massive first quarter for Meta. The Mark Zuckerberg-founded company announced on Wednesday that it boasted a 27% year-over-year increase in revenue, posting $36.5 billion in Q1. In a call with stockholders, Zuckerberg cited the company’s AI efforts as a major driver of its success. However, it wasn’t all good news, as Meta also projected stable revenue expectations for Q2 — in the $36-39 billion range — which drove the shares down in aftermarket trading.

USC legend Reggie Bush is officially back in the Heisman House. The Heisman Trust said Wednesday it is reinstating Bush’s 2005 Heisman Trophy. Bush had not been formally recognized for college football‘s highest honor since 2010 when he forfeited the award due to a lengthy NCAA investigation that found Bush and his family members received impermissible perks during his time as a Trojan. In a statement on Instagram, Bush said, “No one can take from you what God has for you.” The Heisman Trust added that Bush will be invited to all future ceremonies, starting with the 90th Heisman Trophy ceremony this fall.

Avid video game enthusiast Devin Booker is officially a playable character — along with his dog, Haven — in Call of Duty, the game revealed on Wednesday. The Phoenix Suns shooting guard told Boardroom that he initially started playing the popular game as a means to connect with friends and family near and far. “I moved from Grand Rapids, Mich., away from all my childhood friends, to Mississippi. I felt like I was still at school in Michigan because every day after school, we’d get on the game,” Booker said.

Stay locked in on Boardroom on Friday for Ian Stonebrook’s full story on the collaboration between Booker and COD.

The NWSL Players Association (NWSLPA) confirmed Wednesday it has agreed to a multi-year sponsorship extension with Ally Financial. The deal runs through 2027 and it keeps the all-digital bank as the official retail banking partner of the NWSLPA. Under the renewal, the release says Ally will “continue its efforts to help elevate the profile of the Players Association while recognizing the athletes who continue to break barriers with its initiatives like the Ally Award.” The first NWSLPA partner-athlete award program, the Ally Award, allows NWSL players to vote for someone who evokes the personality of the consummate teammate. Additionally, Ally will provide access to its financial tools and programming to members of the NWSLPA, among other initiatives. This is the most recent of a long line of investments in women’s sports for the digital financial institution.