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Boardroom is a sports, media and entertainment brand co-founded by Kevin Durant and Rich Kleiman and focused on the intersection of sports and entertainment. Boardroom’s flagship media arm features premium video/audio, editorial, daily and weekly newsletters, showcasing how athletes, executives, musicians and creators are moving the business world forward. Boardroom’s ecosystem encompasses B2B events and experiences (such as its renowned NBA and WNBA All-Star events) as well as ticketed conferences such as Game Plan in partnership with CNBC. Our advisory arm serves to consult and connect athletes, brands and executives with our broader network and initiatives.

Recent film and TV projects also under the Boardroom umbrella include the Academy Award-winning Two Distant Strangers (Netflix), the critically acclaimed scripted series SWAGGER (Apple TV+) and Emmy-nominated documentary NYC Point Gods (Showtime).

Boardroom’s sister company, Boardroom Sports Holdings, features investments in emerging sports teams and leagues, including the Major League Pickleball team, the Brooklyn Aces, NWSL champions Gotham FC, and MLS’ Philadelphia Union.

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April 21, 2025
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Kendrick Lamar is set to become Chanel‘s newest brand ambassador, tapped to be the face of the French label’s eyewear line, Business of Fashion exclusively reported Monday. “Chanel has a timeless legacy and that is always something I can get behind. Since they don’t make clothes for men, I knew it would have to be glasses,” K Dot said per BoF. Currently on tour alongside SZA after the duo logged its ninth consecutive week atop the Billboard Hot 100 with their “Luther” hit, Lamar’s debut eyewear campaign is expected to be unveiled later this week. 

Cooper Flag officially confirmed on Monday via Instagram that, after one season at Duke, he will enter the 2025 NBA Draft. Projected to be the No. 1 overall pick, the 18-year-old Flagg played 37 games for the Blue Devils, averaging 19.2 points, 7.5 rebounds, 4.2 assists, and 1.4 blocks per game as a freshman. The 2025 NBA Draft lottery will be held on May 12.

Ryan Coogler‘s SINNERS posted $45.6 million in ticket sales at the domestic box office over the weekend, dethroning A Minecraft Movie after a two-week run on top. The thriller, set in the Mississippi Delta in 1932, follows twin brothers, played by Michael B. Jordan, who return to their hometown to open a juke joint, only to be confronted by supernatural evils.

Boardroom’s Michelai Graham breaks down how the new top film is a bold new chapter for both Coogler and Jordan.

Netflix is producing a reality show-like docuseries centered on the WWE writers’ room, where the streamer promises that “the drama is just as intense offstage as it is under the spotlight.” Dropping this summer, the 10-episode program is aptly called WWE: Unreal. In other WWE news, Cardi B is set to host WWE SummerSlam at MetLife Stadium during the first weekend of August.

Star Grizzlies guard Ja Morant debuted the third signature shoe of his Nike line during Memphis’ Game 1 loss to the Golden State Warriors over the weekend. While a specific release date hasn’t been announced, The Swoosh said the Ja 3 will be available to the public this fall.

The $35.3 billion merger between Capital One and Discover has been approved by U.S. banking regulators, the two sides confirmed. Subject to the satisfaction of customary closing conditions, the deal will be finalized on May 18, becoming the nation’s eighth-largest bank. In the wake of the news, Discover’s stock jumped nearly 4% on Monday, the biggest gainer among S&P 500 companies, while Capital One rose roughly 1.5%.

Hopkins, Minnesota — where incoming Dallas Wings rookie Paige Bueckers grew up and excelled in high school basketball — announced it will literally name the town after her on May 16, which happens to be the date of her first WNBA game against the Minnesota Lynx. The date will also serve as “Paige Bueckers Day” in the town. To celebrate, city businesses will have themed specials and air the Wings’ home opener to cheer on their local star.

A Deadline exclusive reveals that Fyre Festival, the days-long music event that never was, is now being rebranded as a music streamlining platform. The initiative will be led by TrueBlue co-founder Shawn Rech, who obtained two trademarks that will allow him to launch the service. It is expected to arrive on Thanksgiving for $3.99 a month. The news comes just days after organizer Billy McFarland announced the postponement of Fyre Festival 2.

Kettle, a luxury watch seller and authenticator, is eyeing the NFL Draft as an opportunity to launch a one-of-one collectible concept. When the draft kicks off on Thursday, two players projected to be selected in the first round — Will Campbell and Tyler Warren — will wear custom-made watches with their names and signatures engraved on the underside. Kettle will then allow fans to purchase raffle tickets for a chance to win the watches as a collector’s item. 

During the final day of a Star Wars celebration event held in Tokyo over the weekend, Lucasfilm revealed that a new long-form program called The Ninth Jedi is in the works. Expected to be a spin-off of earlier Star Wars: Visions shorts on Disney+, nine new episodes will drop on the streaming service on Oct. 29.

Image: Arnold Jerocki / Getty Images

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Vinciane Ngomsi

Vinciane Ngomsi is a Staff Writer at Boardroom. She began her career in sports journalism with bylines at SB Nation, USA Today, and most recently Yahoo. She received a bachelor's degree in Political Science from Truman State University, and when she's not watching old clips of Serena Williams' best matches, she is likely perfecting her signature chocolate chip cookie recipe or preparing a traditional Cameroonian meal.