Shai Gilgeous-Alexander and Converse have agreed to a multi-year contract extension that will make the Oklahoma City Thunder star the Creative Director of Converse Basketball. The extended partnership will also include a forthcoming signature sneaker line. “It’s something you dream of. As a kid, you sit at home, and you think, ‘OK, I’m going to be here one day.’ You’re six years old, and every other kid thinks that,” Gilgeous-Alexander said in February. Set to drop in 2025, Gilgeous-Alexander’s future shoe makes only the eighth NBA signature sneaker in Converse history, as SGA joins a club that includes Julius Erving, Magic Johnson, Larry Bird, Larry Johnson, Dennis Rodman, Dwyane Wade, and Elton Brand.

Boardroom’s Nick DePaula breaks down SGA’s new deal with Converse and what to expect moving forward.

Prime confirmed Thursday that Miami Dolphins wide receiver Tyreek Hill is the brand’s newest sponsored athlete. On his decision to partner with the company’s co-founders Logan Paul and KSI, Hill said: “PRIME aligns perfectly with my commitment to excellence and relentless drive.” As a Prime athlete, Hill will collaborate with the brand’s team on social campaigns as well as in-person activations. Hill joins a growing list of Prime athletes that includes his ex-teammate Patrick Mahomes,  New York Yankees star Aaron Judge, Manchester City‘s Erling Haaland, and UFC fighters Israel Adesanya and Alexander Volkanovski

Netflix shared its Q1 earnings Thursday, recording 9.3 million new subscribers in the year’s opening quarter for a total of 269.6 million subscribers worldwide. In more good news for the streaming giant, profits and earnings per share both exceeded Wall Street estimations at $9.37 billion and $5.28, respectively. Netflix now predicts revenue growth for the entire year to reach 13-15%. Projects credited by Netflix for helping drive viewership during the first quarter included Damsel starring Millie Bobby Brown, Lift with Kevin Hart, and The Greatest Night in Pop, a documentary about the making of the benefit song “We Are the World” in 1985. One other notable item that came from the call is that the company says it will no longer report quarterly membership numbers starting next year.

Music royalty firm Hipgnosis Songs Fund (HSF) has agreed to a $1.4 billion takeover bid from Nashville-based competitor Concord, according to a letter of intent filed with the London Stock Exchange on Thursday. Per The New York Times, HSF’s assets include stakes in songs performed by Beyoncé, Justin Bieber, Shakira, and more. “The acquisition represents an attractive opportunity for our shareholders to immediately realize their holding at a premium, mitigating the risks we see ahead to achieving a material improvement in the share price,” said HSF chairman Robert Naylor. While it has a lengthy process that requires shareholder approval, should Concord succeed with the buyout, it also plans to take over management from the current investment adviser Hipgnosis Song Management.

As the NFL prepares to hold the draft in Motor City next week, the league has called on Detroit’s own Big Sean to headline the NFL Draft Concert Series. Big Sean is scheduled to perform on the draft’s opening night (April 25) around 6:15 p.m. ET, while the Detroit Youth Choir will take the stage on Day 2 at 6 p.m. ET before draft selections. Additionally, following the second and third rounds, there will be a fireworks show and tribute to Detroit music. To close the weekend on that Saturday, Michigan native singer and songwriter Bazzi will conclude the concert series after the NFL Draft is complete. Tickets are free on a first-come,-first-served basis with general admission seating.

On Thursday, Adidas unveiled the team gear competing athletes will wear at the upcoming 2024 Paris Olympic and Paralympic Games this summer. Designed to “unite athletes with a single design story,” the 15 kits for its officially sponsored nations feature graphics, typeface, and all-over print using a repeated line pattern that is brought to life through color, communicating the incessant passion Olympians have throughout the competition. In addition to uniforms, Adidas also revealed its 2024 athlete pack: a 49-piece footwear capsule that equips athletes across 41 different disciplines. Select team merch will be available on Friday on the Adidas website and the Adidas app.