About Boardroom

Boardroom is a sports, media and entertainment brand co-founded by Kevin Durant and Rich Kleiman and focused on the intersection of sports and entertainment. Boardroom’s flagship media arm features premium video/audio, editorial, daily and weekly newsletters, showcasing how athletes, executives, musicians and creators are moving the business world forward. Boardroom’s ecosystem encompasses B2B events and experiences (such as its renowned NBA and WNBA All-Star events) as well as ticketed conferences such as Game Plan in partnership with CNBC. Our advisory arm serves to consult and connect athletes, brands and executives with our broader network and initiatives.

Recent film and TV projects also under the Boardroom umbrella include the Academy Award-winning Two Distant Strangers (Netflix), the critically acclaimed scripted series SWAGGER (Apple TV+) and Emmy-nominated documentary NYC Point Gods (Showtime).

Boardroom’s sister company, Boardroom Sports Holdings, features investments in emerging sports teams and leagues, including the Major League Pickleball team, the Brooklyn Aces, NWSL champions Gotham FC, and MLS’ Philadelphia Union.

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News...Straight to the point.
April 10, 2024

WrestleMania 40 Breaks WWE Records in Philadelphia

With more than 145,000 in attendance over two days in Philadelphia, WrestleMania 40 is officially the most successful and highest-grossing event in WWE history, TKO announced Tuesday. The 145,298 who came out to Lincoln Financial Field broke the previous record set by WrestleMania 39 by 78%, drawing fans from all over the world. On top of that, viewership for WrestleMania 40 was up 41% compared to last year, while the gate for both Friday Night SmackDown and Monday Night Raw were the largest in their respective histories. The WWE event was also a hit on social media, where it became the most socially viewed WrestleMania of all time, with 660 million views consumed. WrestleMania 40 had it all, with appearances from Dwayne “The Rock” Johnson, Cody Rhodes, Roman Reigns, and even Eagles greats Lane Johnson and Jason Kelce.


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NBC Trending Toward New Olympic Sales Record for Paris Games

There is nothing little about the business of the Olympics. NBC is trending toward a new Olympic sales record, having already sold $1.2 billion in advertising for the 2024 Paris Games, the company said Tuesday. Additionally, ad spending among International Olympic Committee (IOC) sponsors is up 18% from the Tokyo Olympics in 2021, with renewed interest from some major corporate sponsors. Some of IOC’s sponsors include major brands like Visa, Toyota, and Procter & Gamble. This is a welcome sight for NBCUniversal, which paid $7.65 billion to renew its broadcast rights deal through 2032. Many attribute the rebound in advertising to the fact that all spectators will be allowed at the Paris Olympics for the first time since the pandemic.

WNBA Teams Up with Opill for Multi-year Partnership

The WNBA and Opill, the first-ever daily birth control pill available without a prescription in the US, are teaming up for a multi-year partnership that “focuses on building confidence, strength and health equity,” the companies announced Tuesday. The relationship will begin with Opill being the associate partner of the 2024 WNBA Draft next week in Brooklyn. “At the WNBA, we are committed to addressing issues that matter to the players, and expanding access to reproductive healthcare is one of those key issues,” WNBA Chief Growth Officer Colie Edison said. “It’s great to be working with a partner whose values align and authentically integrates into the health equity work our players are dedicated to.” The league integrated family planning as a huge part of its ground-breaking CBA, which was ratified in 2020.

NCAA Women's Basketball Championship Outdraws Men's March Madness Final

For the first time ever, the women’s national championship between South Carolina and Iowa drew a bigger audience than the men’s title game between UConn and Purdue. According to Nielsen, the Huskies’ repeat championship on TBS and TNT drew 14.82 million viewers, falling well short of the 18.87 million that tuned in to watch Dawn Staley and the Gamecocks complete their undefeated season. However, it was a 4% increase over last year’s final when UConn defeated San Diego State on CBS.

Stephen A. Smith Speaks Out on Mental Health in PSA

ESPN media star Stephen A. Smith opens up about mental health, including his own journey, in a PSA set out to “destigmatize asking for and receiving help.” The PSA is part of the “Love, Your Mind” national campaign from the Huntsman Mental Health Institute and the Ad Council. “I am honored to partner with ‘Love, Your Mind’ to help inspire others to be more open about their mental health. I hope this powerful initiative will empower more people to do the same,” Smith said. Since launching in October 2023, the campaign has driven over 222,000 visits to its website for free mental health resources.

Chicago Red Stars to Play Bay FC at Wrigley Field

In an effort to become more accessible to fans, the Chicago Red Stars are moving their game against Bay FC on June 8 to Wrigley Field, the first time the NWSL has played in the Chicago Cubs stadium. “Playing at Wrigley Field will be the event that fans of the Red Stars, Cubs and Chicago sports won’t want to miss,” said Chicago Red Stars President Karen Leetzow. According to Sportico‘s team valuations, the Red Stars are worth roughly $40 million, while Bay FC, the NWSL‘s newest club, recently sold out its inaugural home opener on March 30.