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Boardroom is a sports, media and entertainment brand co-founded by Kevin Durant and Rich Kleiman and focused on the intersection of sports and entertainment. Boardroom’s flagship media arm features premium video/audio, editorial, daily and weekly newsletters, showcasing how athletes, executives, musicians and creators are moving the business world forward. Boardroom’s ecosystem encompasses B2B events and experiences (such as its renowned NBA and WNBA All-Star events) as well as ticketed conferences such as Game Plan in partnership with CNBC. Our advisory arm serves to consult and connect athletes, brands and executives with our broader network and initiatives.

Recent film and TV projects also under the Boardroom umbrella include the Academy Award-winning Two Distant Strangers (Netflix), the critically acclaimed scripted series SWAGGER (Apple TV+) and Emmy-nominated documentary NYC Point Gods (Showtime).

Boardroom’s sister company, Boardroom Sports Holdings, features investments in emerging sports teams and leagues, including the Major League Pickleball team, the Brooklyn Aces, NWSL champions Gotham FC, and MLS’ Philadelphia Union.

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March 12, 2024

Saquon Barkley to Eagles, Kirk Cousins to Falcons in NFL Free Agency

NFL free agency officially began at noon ET on Monday, and teams were off to the race on Day 1. Some of the biggest names in the league are reportedly off the board – Saquon Barkley to the Philadelphia EaglesKirk Cousins to the Atlanta FalconsChristian Wilkins to the Las Vegas RaidersJosh Jacobs to the Green Bay Packers, and so much more. One of the bigger names remaining in the RB free agent market is Derrick Henry, with teams such as the Dallas Cowboys reportedly in the mix. However, as many already assumed, a return to Tennessee is even more unlikely following the first day of NFL free agency after the Titans reportedly signed Tony Pollard.


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Muhammad Ali is Heading to the WWE Hall of Fame

Muhammad Ali will be inducted into the WWE Hall of Fame Class of 2024, Variety reported on Monday. The ceremony is scheduled for April 5 in Philadelphia during WrestleMania 40 weekend. Ali, who died in 2016 at the age of 74, was the special guest referee in the main event of the first WrestleMania, a tag-team showdown featuring Hulk Hogan and Mr. T vs. “Rowdy” Roddy Piper and “Mr. Wonderful” Paul Orndorff. During his career, Ali won a gold medal at the 1960 Olympics and went on to become the undisputed world heavyweight champion, beating some of boxing’s best in Sonny Liston, Ken Norton, Joe Frazier, and George Foreman.

Amazon, NWSL Expand Business Partnership With Retail Deal

The NWSL and Amazon are deepening their relationship with an extended deal that sees the league rely on Amazon as its “exclusive retail partner” and official league licensee. Per the Monday announcement, supporters can now purchase t-shirts, hoodies, tank tops, and more in men’s, women’s, and youth styles and sizes on the e-commerce platform. However, it does not include items from Nike, the NWSL‘s official uniform manufacturer. More looks will be added throughout the 2024 season, but the Amazon Fan Shop is already open ahead of the league’s return this weekend.

North Carolina Becomes 30th US State to Officially Launch Sports Betting

North Carolina became the 30th state in the US to legalize sports betting on Monday, with online sportsbooks officially launching in the state. Per The Associated Press, registered citizens can bet on professional, college, or Olympic-style athletics. Sports betting will also be allowed at approved retail sportsbooks in or around sporting events and racing sites. “The legalization of sports betting will provide a significant boost to North Carolina’s economy and will allow our thriving sports industry to continue to grow,” Governor Roy Cooper said. Earlier in March, FanDuel announced a multi-year partnership with the Carolina Panthers to be the team’s official sports betting partner.

New 'Super Mario Bros. Movie' Coming in 2026

Following the billion-dollar box office success of The Super Mario Bros. Movie last year, Nintendo’s Shigeru Miyamoto and Illumination Entertainment’s Chris Meledandri shared via YouTube that the next movie is in development. A release date is already set for April 3, 2026, but the project will not be called Super Mario Bros. 2. Instead, Miyamoto says they are “broadening Mario’s world further” and that it’s “set in the world of Super Mario Bros.” Released in April 2023, The Super Mario Bros. Movie made $1.36 billion worldwide, with almost $800 million of that internationally. It became the second-highest-grossing movie last year, beaten out only by Barbie ($1.44 billion).

Liquid Death Valued at $1.4 Billion After New Financing Round

Liquid Death, one of the fastest-growing non-alcoholic beverage companies, is currently valued at $1.4 billion after closing its most recent round of financing. That mark doubles the company’s $700 million estimation in 2022. The new fundraising round from strategic partners and investors was valued at $67 million and included actor Josh Brolin and NFL wideout DeAndre Hopkins. Per Bloomberg, the capital will be used for product creation, like new flavors for its existing drinks. Liquid Death, which debuted iced tea last year, has already reached the top spot for bottled iced tea sales on Amazon.com, the company said on its website.