About Boardroom

Boardroom is a sports, media and entertainment brand co-founded by Kevin Durant and Rich Kleiman and focused on the intersection of sports and entertainment. Boardroom’s flagship media arm features premium video/audio, editorial, daily and weekly newsletters, showcasing how athletes, executives, musicians and creators are moving the business world forward. Boardroom’s ecosystem encompasses B2B events and experiences (such as its renowned NBA and WNBA All-Star events) as well as ticketed conferences such as Game Plan in partnership with CNBC. Our advisory arm serves to consult and connect athletes, brands and executives with our broader network and initiatives.

Recent film and TV projects also under the Boardroom umbrella include the Academy Award-winning Two Distant Strangers (Netflix), the critically acclaimed scripted series SWAGGER (Apple TV+) and Emmy-nominated documentary NYC Point Gods (Showtime).

Boardroom’s sister company, Boardroom Sports Holdings, features investments in emerging sports teams and leagues, including the Major League Pickleball team, the Brooklyn Aces, NWSL champions Gotham FC, and MLS’ Philadelphia Union.

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March 9, 2024

Dwayne 'The Rock' Johnson Launches Personal Men’s Grooming Line

Actor and entrepreneur Dwayne Johnson is venturing into men’s wellness with the launch of a personal care line, Papatui. Announcing the news on Instagram, The Rock‘s new line boasts products designed for skin, body, hair, and tattoo maintenance that are priced between $8 and $10. “Now what we did with Papatui, we wanted to focus on products that were hard-working, efficacious, high-quality, and, at the end of the day, it was important for me to deliver to you guys formulations that were premium,” said Johnson. All vegan and free of sulfites, look for the items in three scents — Cedar Sport, Lush Coconut, and Sandwood Suede.


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The Phoenix Suns Will Host 2027 NBA All-Star Weekend

The Phoenix Suns will host the 2027 NBA All-Star Weekend, the league announced Thursday. This marks the fourth time Phoenix will welcome the NBA‘s best for the weekend, having last served as the host city in 2009. The city’s Footprint Center, however, will open its doors from July 18-20 this year when the organization hosts WNBA All-Star Weekend. If approved, this will mark the third consecutive season All-Star Weekend will be hosted by a Western Conference team — the Golden State Warriors are hosting at the Chase Center in 2025, while the Clippers take on the responsibilities in 2026 at the Intuit Dome.

Bitcoin Hits New Milestone, Briefly Breaks $70K For First Time Ever

Breaking its own record within a matter of days, Bitcoin reached a new all-time high of $70,170 on Friday, eclipsing the $70K mark for the first time ever. According to CNBC, the cryptocurrency is on pace to end the week 10% higher than it started. Of course, crypto trading can be volatile, and it’s been particularly rocky this week with companies quickly falling after reaching new heights before recovering shortly after. But it’s been a historic week for Bitcoin, as it’s been trading above $66,000 consistently throughout the week.

Be sure to subscribe to Boardroom’s Tech Talk newsletter with Michelai Graham to get the latest crypto & tech news in your inbox every Sunday.

Paris Olympics Opening Ceremony to be Held Outside Stadium at Sunset

Organizers confirmed Friday that the opening ceremony of the Paris 2024 Olympics will be held during sunset along the river Seine. This marks the first time an Olympic opening ceremony will be held outside a stadium setting, which coincides with their motto — Games Wide Open. Scheduled for 7:30 p.m. Paris time, expect roughly 10,500 athletes to parade through the French capital on boats along a near-four-mile route. “With the natural light of the setting sun, the event will be even more sublime, with a truly poetic dimension, inviting both athletes and the public to appreciate the natural beauty of the City of Light,” Tony Estanguet, President of Paris 2024, said.

'Black Twitter: A People's History' to Air on Hulu on May 9

Former Insecure showrunner Prentice Penny‘s latest project that explores the cultural impact of Black Twitter will premiere May 9 on Hulu. Titled Black Twitter: A People’s History, the three-part docuseries based on Jason Parham’s July 2021 WIRED cover “charts the rise, movements, voices, and memes that made Black Twitter an influential and dominant force in nearly every aspect of American political and cultural life,” writes the release. Contributors to the Hulu program include author Roxane Gay, journalist Jemele Hill, TV writer Ira Madison III, comedian and actress Amanda Seales, and more.

SLAM Buys College Basketball Brand 19nine

Lifestyle company SLAM has acquired college basketball apparel corporation 19nine, and while financial details weren’t revealed, Sportico notes that 19nine has licenses with more than 80 colleges and universities. The merger also allows for the development of a new facility in Indiana. Sports private equity firm JDS Sports, SLAM’s parent company, invested in 19nine back in 2020 to expand business operations and sell 19nine products online, so this acquisition by SLAM was simply the basketball magazine obtaining the rest of the company.