Bitcoin reached a new all-time high of $69,210 on Tuesday, breaking its previous record of $68,982.20 hit on Nov. 10, 2021. Bitcoin has grown by nearly 70% this year, and its new record comes two months after the token celebrated 15 years on the market. For reference, the crypto’s closing price was just $22,440 a year ago. Shortly after hitting its new high, Bitcoin also fell by nearly 10% at the time of this writing. But as Boardroom’s Michelai Graham writes, “I could see the token surpassing the $70,000 threshold in the next month or so as the network prepares for the next halving event.”

Be sure to check out Michelai’s full breakdown of the Bitcoin record-breaking down.

Whether watching from home or paying hundreds to see her in person, huge audiences show up for Caitlin Clark. Per Fox, the Iowa star’s record-breaking afternoon against Ohio State recorded an average of 3.4 million viewers, making it the most-watched women’s basketball game in the network’s history. Clark scored 35 points to become the NCAA all-time leading scorer, breaking Pete Maravich’s record set in 1970. Clark, who also declared for the WNBA Draft last week, added to her lucrative NIL portfolio by signing a multi-year deal with annuities company, Gainbridge. Based outside of Indianapolis, Gainbridge sponsors the home of the Indiana Fever, which holds the first pick in the draft.

LeBron James‘ popular TV series The Shop will split from his athlete empowerment firm UNINTERRUPTED and become its own consumer brand, Bloomberg reported Tuesday. Paul Rivera, one of the show’s creators and former Chief Brand Officer of SpringHill Company, will become its general manager. The Shop also plans to take its operations across the pond, tapping veteran actor Idris Elba to host and executive produce a spin-off program launching in London. LeBron‘s SpringHill Company hit a $725 million valuation in 2021 and counts RedBird Capital, Nike, and Fenway Sports Group as investors.

New Balance has signed with CAA for representation as the sportswear brand continues to build its global gaming audience, The Hollywood Reporter revealed on Tuesday. New Balance has been in the middle of a glow-up dating back to last year, with the Boston-based brand reporting a 23% increase in sales in 2023, roughly $6.5 billion. Much of that can be attributed to its NBA roster that boasts players like Kawhi Leonard, Jamal Murray, Zach LaVine, and Tyrese Maxey, but the sportswear brand hopes to expand that success into the gaming space with this CAA partnership. One area where the two sides meet is 2K Sports, a company shoe brands have relationships with in order to integrate all of their latest footwear models into the popular NBA 2K series.

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The Las Vegas Aces are looking to three-peat. The WNBA superteam is on track to rack up the first-ever season ticket sellout in the league’s history. Meanwhile, it picked up a huge offseason sponsor, as Ally Bank inked a multi-year deal with the reigning champs, making it the team’s first-ever retail banking sponsor. Aces players Sydney Colson and Alysha Clark also signed individual deals with the financial institution. They will be part of Team Ally — a collective of athletes and creators who are bringing attention to the rise of women’s sports. The partnership is the most recent in Ally’s commitment to equal spending across men’s and women’s sports.