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Boardroom is a sports, media and entertainment brand co-founded by Kevin Durant and Rich Kleiman and focused on the intersection of sports and entertainment. Boardroom’s flagship media arm features premium video/audio, editorial, daily and weekly newsletters, showcasing how athletes, executives, musicians and creators are moving the business world forward. Boardroom’s ecosystem encompasses B2B events and experiences (such as its renowned NBA and WNBA All-Star events) as well as ticketed conferences such as Game Plan in partnership with CNBC. Our advisory arm serves to consult and connect athletes, brands and executives with our broader network and initiatives.

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March 5, 2025
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Merch, trading cards, sports betting, and now ticketing. Fanatics is expanding yet again, forming a new two-way partnership with ticketing giant Ticketmaster. The Michael Rubin-led company is launching Fanatics Ticket Marketplace, where users on the Fanatics app can purchase tickets alongside shopping for merch. As part of the larger agreement with Live Nation, Ticketmaster will also list Fanatics products on its website and app.

Louis Vuitton is calling on veteran makeup artist and businesswoman Pat McGrath to lead the creative direction behind its first-ever makeup collection. Working on the lip and eye colors alone took four years of research but yielded 55 lipsticks, 10 lip balms, and eight eye palettes for the inaugural line, per WWD. La Beauté Louis Vuitton will launch this fall in 115 stores worldwide.

A new comedy centered around the music festival Rolling Loud is on the way, featuring a star-studded cast that now includes Sexyy Red, Ty Dolla $ign, and Ski Mask The Slump God, Variety revealed. Based on true events, Rolling Loud chronicles the antics of an overprotective father, played by Owen Wilson, who makes a bold parenting choice when he sneaks his 13-year-old son into the world’s largest hip-hop music festival. Starring alongside Wilson will be comedian Matt Rife, while actors Henry Winkler and Christine Ko hold supporting roles.

Fighting conglomerate TKO Group is adding a brand-new boxing promotion to a stable that already houses the UFC and WWE after agreeing to a deal with Saudi Arabia. The group announced the partnership with Turki Alalshikh, chairman of the Saudi General Entertainment Authority, and Sela, a subsidiary of Saudi Arabia’s Public Investment Fund, on Wednesday. The as-yet nameless promotion will be led by UFC CEO Dana White and WWE President Nick Khan, with the first event aiming to take place in 2026.

As planning continues for the 2026 FIFA World Cup in North America, FIFA president Gianni Infantino confirmed Wednesday that he’s enlisted the help of Coldplay frontman Chris Martin and the band’s manager Phil Harvey to spearhead the search for a halftime performance, the first in the tournament’s history. Next year’s final is set to take place at MetLife Stadium in New Jersey.

Nika Mühl has agreed to a partnership deal with Under Armour, in which the Seattle Storm point guard will serve as an ambassador for the brand on and off the court. Known by fans as the “Secretary of Defense,” Mühl was first introduced to the Baltimore-based brand last year when she attended Kelsey Plum’s Dawg Class, a camp created together by Plum and Under Armour for elite female college guards with a desire to play at the pro level. As part of the deal, Mühl will also rep the UA-owned Curry Brand throughout the upcoming WNBA season.

Through his Unanimous Media production arm, Stephen Curry is teaming up with Marshawn Lynch and Beastmode Productions to produce the upcoming documentary about the late rapper Mac Dre. The logline says the production will center around his mother, Ms. Wanda Salvatto, as she “explores the life and death of her son, the birth of a cultural movement, and the generational impact that a Bay Area emcee had on the world.”

Coming in as a strategic advisor, Reddit co-founder Alexis Ohanian has joined billionaire Frank McCourt’s bid to purchase TikTok. Per the Associated Press, the entrepreneur is a part of a group called “The People’s Bid for TikTok,” writing that he would call it “TikTok: Freedom Edition” if the deal goes through.

Tracy Morgan and Tina Fey are joining forces once again for a new comedy series set to air on NBC. Morgan, who also starred alongside Fey in the award-winning 30 Rock, will play a disgraced former football player attempting to rebuild his image. No other casting announcements have been made.

ESPN is getting help from pop icon Lady Gaga, using a track from her album dropping this Friday called “Garden of Eden” as the network’s anthem for the 2025 Formula 1 season. ESPN will also highlight additional tunes from Mayhem throughout the F1 season.  

Top image: Cindy Ord / Getty Images for Fanatics

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Vinciane Ngomsi

Vinciane Ngomsi is a Staff Writer at Boardroom. She began her career in sports journalism with bylines at SB Nation, USA Today, and most recently Yahoo. She received a bachelor's degree in Political Science from Truman State University, and when she's not watching old clips of Serena Williams' best matches, she is likely perfecting her signature chocolate chip cookie recipe or preparing a traditional Cameroonian meal.