Foot Locker has tapped Kevin Durant and Jayson Tatum to lead its latest campaign in conjunction with the players’ respective sneaker brands, Nike and Air Jordan. The cinematic spot titled “Heartbeat” aired on Thursday night during the Phoenix Suns vs. Dallas Mavericks game. The commercial is the first creative advertisement under The Clinic, Foot Locker’s new year-round program in partnership with the two brands announced at NBA All-Star Weekend in Indianapolis.

Be sure to check out Boardroom’s full story on Durant & Tatum in the newest Foot Locker campaign. 

Wrexham AFC announced Friday that Four Walls, the Irish American Whiskey brand from It’s Always Sunny in Philadelphia stars Rob McElhenney, Charlie Day, and Glenn Howerton, is the official sponsor of the Fourth Wall Temporary Kop stand at STōK Cae Ras, the club’s home pitch. Since opening the Temporary Kop at the end of December, Wrexham has been able to welcome an additional 2,289+ fans to every home match. Currently third in the League Two standings, Wrexham plays its next home match on March 2 against Accrington Stanley. 

Business of Fashion reported Thursday that Rihanna will make her triumphant return to Dior as an ambassador. Although the terms of the deal have not been revealed, the singer and partner A$AP Rocky reportedly shot a new campaign for the luxury fashion house earlier this month at the Château de Versailles. Rihanna became Dior’s first Black ambassador in 2015, and for this year’s Haute Couture season, she only went to the Dior show, further hinting at a reunion between both parties.

Glen Powell is set to star in a new Hulu comedy series titled Chad Powers, based on a character created by Eli Manning for his EPSN+ docuseries Eli’s Places. In addition to co-creating the program together, Powell will co-write the pilot alongside Michael Waldron. Both will serve as executive producers. Per Variety, the show description reads: “When bad behavior nukes hotshot QB Russ Holliday’s (Powell) college career, he disguises himself and walks onto a struggling Southern football team as the talented, affable Chad Powers.” Manning, who will also executive produce alongside older brother Peyton Manning and Omaha Productions, created Chad Powers when he wanted to learn more about the walk-on process for college football, so he went undercover during Penn State football tryouts.

New Balance shared its 2023 sales report Thursday, and the sportswear and sneakers brand hauled an impressive $6.5 billion in annual sales in 2023, a 23% increase from 2022’s numbers. Furthermore, New Balance exceeded a record-breaking $1 billion in apparel sales in 2023 for the first time, and 63% of those who purchased something from newbalance.com last year were new customers. At the moment, the Boston-based company boasts over 350 athletes and entertainment ambassadors.

Sports journalists Taylor Rooks and Joy Taylor have joined forces on a podcast. Called Two Personal, Rooks said the program is “a space for us to be honest about our experiences, our emotions, and the way we view the world. There is infinitely more to us than what we have allowed the public to see, and I’m thrilled to be in a place where I feel ready to bare my full self and give an honest look into who I am completely.” Listeners can find Two Personal when it debuts on YouTube and other podcast platforms on March 6.