The longest Super Bowl game will also go down as the most-watched in US television history. According to CBS, the Kansas City Chiefs‘ overtime victory over the San Francisco 49ers on Sunday night averaged 123.4 million viewers across all television and streaming platforms. That shattered last year’s Super Bowl mark of 115.1 million for the Chiefs‘ last-play victory over the Philadelphia Eagles, registering a 7% increase. Overall, 202.4 million people tuned in and watched at least part of Super Bowl LVIII, making it the highest unduplicated total viewership in history.

LeBron James is no stranger to style. The Louis Vuitton spokesman unveiled his most recent business venture on Tuesday, launching his new men’s grooming line, The Shop, ahead of his appearance as one of the captains at this year’s NBA All-Star Weekend. The new offering is an extension of LeBron‘s show of the same name, which he co-founded with Paul Rivera and Randy Mims as part of the SpringHill brand. “We created The Shop out of a deep love and passion for the barbershop experience. Our show was designed to bring people inside the shop for the debates, the arguments, and the therapy you can only get at a true neighborhood spot. Now we want to give people another side to the experience,” Rivera said in a statement.  The products are coming this April to 1,600 Walmart stores around the United States and will feature an accessible price point.

Financial services company SoFi has gifted Jayson Tatum‘s namesake foundation $1 million to help build generational wealth for low-income, single-parent families in the Boston Celtics star’s hometown of St. Louis. SoFi, which just revealed it has entered a partnership with the NBA, will contribute to the initiative over the next 3-5 years and will provide financial advisory tools and services. Tatum‘s non-profit will select participants for the program. “I can’t stress enough how excited I am just knowing how many lives and the families that we can impact,” Tatum said of the partnership with SoFi.

Usher may not have been compensated for his halftime performance at SB LVIII, but the R&B legend is still reaping the benefits of his star-studded performance. According to Spotify, Usher’s overall streams increased 550% in the United States. The Atlanta native’s opening song, “Caught Up,” surged 2,000% between 6 p.m. and midnight PT on Sunday, marking Usher‘s largest percent gain ever, while his other songs also saw notable jumps. The Grammy winner recently announced his Past Present Future Tour and TickPick notes that 38% of the total tickets for the nationwide jaunt came after last night’s game. Finally, after seeing him dazzle on skates, searches for “roller skates” surged more than 1,850%.

Days after airing a record-breaking Super Bowl telecast, Paramount Global announced Tuesday it is laying off 800 people, or an estimated 3% of its workforce. In a memo to employees, Paramount‘s CEO Bob Bakish said that the cutbacks are part of a plan to “return the company to earnings growth.” Paramount Global owns various channels, including CBS, Paramount Pictures, Pluto TV, Paramount+, and cable networks like Nickelodeon, BET, and Comedy Central. At the end of 2022, Paramount Global reported about 24,500 full-time and part-time staffers.

Marvel dropped the first official trailer for Deadpool & Wolverine on Super Bowl Sunday, finally showing the humorous hero, played by Ryan Reynolds, ready to spring into action with Hugh Jackman’s Wolverine. Per Variety, it has officially broken the record previously held by Spider-Man: No Way Home for the most-viewed trailer of all time within 24 hours, with over 365 million views. The highly-anticipated film, previously known as Deadpool 3, is scheduled to be released in theaters on July 26, 2024.

Snoop Dogg and Dr. Dre created a cultural phenomenon when they dropped the Grammy-nominated song “Gin and Juice” in January 1994. Thirty years later, the hip-hop duo is joining forces to drop Gin & Juice canned cocktail drinks, and Billboard says the beverages begin shipping to potential US distributors this week. Snoop Dogg and Dr. Dre‘s Gin & Juice arrives in four flavors: apricot, citrus, melon, and passion fruit. At the moment, packaging sizing and prices have not been revealed.