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Boardroom is a sports, media and entertainment brand co-founded by Kevin Durant and Rich Kleiman and focused on the intersection of sports and entertainment. Boardroom’s flagship media arm features premium video/audio, editorial, daily and weekly newsletters, showcasing how athletes, executives, musicians and creators are moving the business world forward. Boardroom’s ecosystem encompasses B2B events and experiences (such as its renowned NBA and WNBA All-Star events) as well as ticketed conferences such as Game Plan in partnership with CNBC. Our advisory arm serves to consult and connect athletes, brands and executives with our broader network and initiatives.

Recent film and TV projects also under the Boardroom umbrella include the Academy Award-winning Two Distant Strangers (Netflix), the critically acclaimed scripted series SWAGGER (Apple TV+) and Emmy-nominated documentary NYC Point Gods (Showtime).

Boardroom’s sister company, Boardroom Sports Holdings, features investments in emerging sports teams and leagues, including the Major League Pickleball team, the Brooklyn Aces, NWSL champions Gotham FC, and MLS’ Philadelphia Union.

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February 7, 2025
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Data from SponsorUnited obtained by Sportico revealed that NFL team sponsorship profits jumped 6% year-over-year, hitting $2.49 billion for the 2024 season. The biggest sponsorship sector came from ticket sales, with nearly $300 million in revenue (a 17% increase from 2023). Financial services firms sit in second place ($250 million), alcohol companies in third ($205 million), healthcare sits in fourth ($176 million), and rounding out the top five is insurance ($131 million). The $2.49 billion mark is 35% ahead of the second-highest major American sports league, MLB, at $1.84 billion.

Verizon is launching a weekend-long activation during Super Bowl weekend, hosting the “House of Verizon” at the iconic Fulton Alley in downtown New Orleans. The fun runs through the big game on Sunday and promises live performances from new Grammy Award winner Doechii, T-Pain, Jermaine Dupri, and live DJs. There are also opportunities to shop merch from Kristin Juszczyk’s Off-Season NFL collection, attend a brunch hosted by TikTok-famous chef Tineke “Tini” Younger, bowl, and more. The festivities are only available to Verizon customers, and while tickets to marquee events are available, they are limited.

GQ is hosting the first-ever GQ Bowl in the Big Easy on Friday, a livestream red carpet and runway event. The publication and Emily Adams Bode Aujla will debut the Spring 2025 Bode Rec. collection, featuring men’s and women’s looks worn by models, athletes, and notable friends of GQ and Bode. Expected to attend are Global Editorial Director of GQ Will Welch, Anthony Mackie, Anderson .Paak, Teyana Taylor, Mina Kimes, Offset, Wisdom Kaye, and others. Programming begins at 7 p.m. ET.

The Wall Street Journal exclusively reported Wednesday that ChatGPT developer OpenAI is expected to broadcast its first TV commercial during Sunday’s Super Bowl. This would be the company’s first attempt to enter the commercial advertising space, with millions tuning into the showdown between the Kansas City Chiefs and Philadelphia Eagles. Details about the commercial’s theme or if anyone will star in it haven’t been revealed, but this is a significant attempt to sell the benefits of artificial intelligence to a large audience at once.

Pro Football Hall of Famer Calvin Johnson and Heisman Trophy winner Ricky Williams are taking their cannabis business and advocacy to film. Teaming up with National Lampoon, pre-roll brand Jeeter has cast the two football legends in a short film depicting a potluck centered around the big game. Look for the comedic short to launch on Jeeter’s YouTube channel this Sunday.

Stars hailing from Philadelphia and Kansas City aren’t the only ones with big money riding on the Big Game. As advertising prices for Super Bowl LIX reach $8 million for a 30-second ad spot, it will be Tinseltown’s elite cashing in on football’s commercial climax. From Charli XCX to David Beckham to Chris Hemsworth, Chris Pratt, and Kris Jenner, the cost for A-list actors, athletes, and musicians in advertisements for the big game has reached as high as $3 million to $5 million paydays for top-tier stars, writes The Hollywood Reporter. 

After early expectations that tickets to Super Bowl LIX would be the most expensive in the event’s storied history, the tide has changed. Earlier this week, Forbes reported that resale prices for tickets to Sunday’s game on the 50-yard-line dropped nearly 60% from the week before. That’s not to say ticket prices aren’t exorbitant, with prices on StubHub ranging from $2,607 to $21,123, and fans can expect a price surge as we get closer and closer to kickoff.

Miami Heat head honcho Pat Riley is back in the news — and it doesn’t have to do with Jimmy Butler. The Hall of Fame former head coach and esteemed NBA executive has reached an agreement with the NFL, allowing the Kansas City Chiefs to license the term “Three-Peat” on apparel if the Patrick Mahomes-led franchise wins its third championship in a row. Famously, Riley filed a trademark for “Three-Peat” in 1988 after leading the Los Angeles Lakers to back-to-back titles. Riley currently owns six trademarks tied to the phrase.

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Vinciane Ngomsi

Vinciane Ngomsi is a Staff Writer at Boardroom. She began her career in sports journalism with bylines at SB Nation, USA Today, and most recently Yahoo. She received a bachelor's degree in Political Science from Truman State University, and when she's not watching old clips of Serena Williams' best matches, she is likely perfecting her signature chocolate chip cookie recipe or preparing a traditional Cameroonian meal.