Tom Brady continues to add to his forever-growing portfolio, merging his two companies — TB12 and Brady Brand — with performance brand NOBULL, it was announced Tuesday. With Brady and his established brands on board, the end goal for NOBULL, backed by Mike Repole, is to develop into a complete wellness company, offering everything from sneakers and apparel to nutrition. With the merger, Brady will become the No. 2 shareholder of the newly formed corporation, behind only Repole.”NOBULL’s got a great team, and I think that in order to amplify the message in the most impactful way, you got to have great teammates, and there’s great structure in place to do it. So, it was really a no-brainer for me,” Brady told Boardroom.

Be sure to check out Boardroom’s full conversation with Brady for all the details on the NOBULL merger.

After experiencing sort of a cultural renaissance last year, Suits became the most streamed show in a single year in 2023. According to Nielsen‘s history of rankings, the TV series that aired on USA Network from 2011-2019 racked up 57.7 billion minutes of viewing time last year, exceeding both The Office in 2020 and Stranger Things in 2022. Regarding original programming, Ted Lasso generated 16.9 billion minutes viewed across 34 episodes, while the most-streamed film was the 2016 film Moana, with 11.6 billion minutes watched. Compared to 2022, streaming volume in 2023 was up 21%.

Ahead of Sunday’s Grammy Awards, CBS announced Monday that SZA will join the likes of Burna Boy, Billie Eilish, Billy Joel, Dua Lipa, Joni Mitchell, Travis Scott, U2, and more as a performer at the award ceremony. SZA garnered the most nominations of any artist with nine, including for Album of the Year with her sophomore album, SOS. Her chart-topping single “Kill Bill” is nominated for both the Record of the Year and Song of the Year categories. The 66th annual Grammy Awards are set for this Sunday at Los Angeles’ Crypto.com Arena and will air live on CBS and Paramount+.

After a successful first collaboration campaign, Dwyane Wade and Versace are continuing their partnership with the announcement of a second sunglasses collection on Monday. The new campaign also marks the beginning of Versace Profiles, a new project from the Italian fashion house meant to highlight the model starring in the campaign. The NBA great chose “items precious to him and to share the stories behind them, all while his physical profile is documented in photographs,” Wade said in Monday’s release. Items selected included his first NBA championship ring, a camera, and a photo of his daughter, Kaavia.

After opting out of Paris Fashion Week last year, Off-White is set to return to the anticipated showcase next month, CEO Cristiano Fagnani confirmed to Business of Fashion. Showing a co-ed runway show titled “Black by Popular Demand” on Feb. 29, the presentation will mark Ibrahim Kamara’s third show as creative director. As for what to expect from Off-White at Paris Fashion Week, Fagnani said the production will be “fun and playful,” adding that “youth comes first, with our connection to culture and style.”

SmartLess, the podcast hosted by Will Arnett, Jason Bateman, and Sean Hayes, is headed to SiriusXM as part of a bigger deal reportedly worth over $100 million. With this acquisition, Sirius receives the rights to distribute and market ads for the popular podcast as well as other shows in the SmartLess Media network. Scheduled to begin later this year, the three-year deal, according to Bloomberg, will also include some live events and access to previously aired episodes.