Google Names Stephen Curry as New Performance Advisor

The NBA superstar will work with Google Health, Pixel, and Cloud to shape the future of AI-powered wellness tools and bring his performance philosophy to athletes and everyday users alike.

Stephen Curry has already changed basketball. Now, he’s aiming to change how people approach health and wellness.

Google announced a long-term strategic partnership with the four-time NBA champion, naming him its official Performance Advisor. The collaboration spans Google Health, Google Pixel, and Google Cloud, with Curry and his team of experts working directly with Google engineers to shape future health-related hardware, AI-driven experiences, and wearable innovations.

For Curry, the deal is about more than lending his name. It’s about embedding his own performance philosophy into products that can help both elite athletes and everyday users. Ahead of Made by Google, Boardroom spoke with Curry about why he chose Google and how he sees technology shaping well-being.

“Just the idea that I could be a sounding board and a part of a thought partner, and what they have in the pipeline from Google Health’s perspective is exciting,” Curry told Boardroom in an exclusive interview.

Curry said the partnership mirrors how he lives his life, with health and wellness at the center. Whether on or off the court, he’s focused on leveling up, sustaining his career, and carrying those priorities forward long after basketball.

Bringing Data to the Game

Curry already leans heavily on technology in his daily training. He uses Fitbit’s Charge 6 during workouts to track his heart rate, sleep, and movement in real-time.

“I actually wear it during workouts to monitor heart rate, obviously sleep, just movement pieces,” Curry explained. “But for me, it’s important to have real-time data and real-time feedback on where I’m at in the workout so that I can design the workout to get out of it what I want to, and just be as informed as possible on output and how that blends into the rest of your health and wellness journey.”

That commitment to data will carry into his role at Google. As part of the partnership, Curry and his performance team will help test algorithms, refine product features, and advise on how AI is used so that it’s relatable and the information is digestible. AI insights are already being used to analyze his shot quality and refine his workout strategy. At Curry Camp, his annual three-day clinic for top high school athletes, participants even tested Google Cloud’s AI Basketball Coach, powered by Gemini, which provides form analysis, visual feedback, and personalized coaching tips.

Curry described the collaboration as a multi-year commitment that he hopes will extend well into the future. He emphasized that his role isn’t just symbolic; he’ll be testing products, giving feedback, and sharing real experiences. Over time, he aims to speak authentically about how Google’s tools have impacted his own performance and wellness, while also demonstrating to others how the technology can be integrated into their everyday lives.

Making Tech Accessible

Curry insists the partnership isn’t just about elite athletes.

The NBA champ is also weaving Google’s health technology into his community work, from the Eat. Learn. Play. Foundation with his wife, Ayesha Curry, to the Underrated Golf Tour and Curry Brand camps. He wants everyone to experience tech firsthand in approachable ways. He’s already piloted this approach at Curry Camp, where athletes were introduced to Google’s AI health tools as part of their training.

Even outside of this new partnership with Google, Curry is working to integrate these innovations into everyday conversations among kids and families, giving the next generation a head start on understanding and utilizing technology to support their health and performance.

A Future Beyond Basketball

Curry said this partnership has been years in the making, and it aligns with his vision for life after his basketball career. He sees it as an ongoing learning process as much as a platform.

“The world is changing overnight. We all know that. And how AI is being integrated is going to be important,” he said. “You don’t want to get left behind, and you want to make sure that it’s accessible to everybody. So that’s exciting.”

With Google at his side, Curry is betting that the same drive that redefined basketball can now help redefine well-being.