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Google Announces Far-reaching NBA Partnership

Google Pixel is set to become the official fan phone of the NBA, NBA G League, NBA 2K League and the presenting partner of the NBA Playoffs.

After a strong run as presenting partner of the WNBA Playoffs, Google announced that its phone, Google Pixel, will be the first-ever presenting partner of the NBA Playoffs as part of a far-reaching, multi-year marketing and technology partnership.

As part of the agreement, Google Pixel will become the official fan phone of the NBA, NBA G League, and NBA 2K League. Google will also be the NBA’s official search trends and fan insights partner. Google Pixel will feature prominently in ads during the playoffs on ESPN and TNT, and Pixel will also be the presenting partner of the G League Playoffs and 2K League All-Star Game.

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“We’re thrilled to partner with the NBA to bring the best of Google to fans and help them get closer to the game,” said Lorraine Twohill, Google’s chief marketing officer. “Our goal is to help everyone become more engaged, knowledgeable, and informed sports fans. And we’re proud that with Pixel as the league’s official fan phone, fans will also get exciting immersive experiences and more.”

Google searches for the WNBA skyrocketed this postseason as part of their playoff agreement, which included live trends showcased during playoff and finals games across Google and W digital and social channels, something that will now extend to the NBA.

“Expanding our relationship with Google will enable fans to deepen their engagement with the game and their favorite teams during our landmark 75th Anniversary season and beyond,” said Kerry Tatlock, the NBA’s senior vice president of global marketing partnerships and media. “We look forward to building on Google’s already successful WNBA partnership and integrating Google Pixel to enhance the experience for NBA, NBA G League and NBA 2K League fans.” 

About The Author
Shlomo Sprung
Shlomo Sprung
Shlomo Sprung is a Senior Staff Writer at Boardroom. He has more than a decade of experience in journalism, with past work appearing in Forbes, MLB.com, Awful Announcing, and The Sporting News. He graduated from the Columbia University Graduate School of Journalism in 2011, and his Twitter and Spotify addictions are well under control. Just ask him.