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SNEAKERS & FASHION

Georgia Apparel Hits Record-breaking Numbers at Fanatics

Less than 24 hours after defeating Alabama in the College Football Playoff National Championship, UGA set a new Fanatics milestone for NCAA merch.

For the first time in more than four decades, the Georgia Bulldogs are national champions of college football. A whole hell of a lot has happened since then — the rise of the internet and seven entire seasons of Love Island, for instance — but not to be underrated is the extent to which the world of sports apparel has made the jump into hyperspace.

Fanatics is one of the juggernaut names leading the way, and fresh off a year in which their valuation reached eleven figures, the Dawgs’ title triumph against Alabama in the College Football Playoff National Championship has driven some healthy numbers of its own.

UGA is officially Fanatics’ top-selling college football national champion to date, the company announced Tuesday.

As Fanatics reports, less than 24 hours’ worth of Georgia Bulldogs apparel and merch sales since hoisting the trophy have outpaced what the previous college football record-holder — Alabama one year ago, as fate would have it — sold in 30 days.

The three top-selling UGA items on the Fanatics’ platform over this period are:

It’s only fitting that the team with a record-breaking defense that stopped a record-breaking coach like Nick Saban from winning his eighth national title is the same one that lit the online marketplace ablaze like it was a couch in the middle of the intersection of Sanford and Hooper.

That’s what making up for over 40 years of lost time looks like.

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Top-selling markets for Dawgs gear since Georgia won the national championship:

  • Atlanta
  • Washington, DC
  • Augusta
  • Savannah
  • Jacksonville         
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