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Gary Vaynerchuk Launches Studio to Develop Original Content

Gary Vee is teaming up with two seasoned execs to bring his next venture — VaynerWatt — to life with marketing at the epicenter.

Internet mogul Gary Vaynerchuk is back at it again with a new venture.

This time, Gary Vee is launching a production studio with Eric Wattenberg, a former CAA agent and Wheelhouse executive, and Matt Higgins, cofounder of RSE Ventures. Coined VaynerWatt, the new studio will produce original long and short-form content for networks and streaming services, Deadline first reported.

Vaynerchuk compared VaynerWatt’s business model to one of his other ventures, VaynerSports, with Wattenberg at the helm of the new studio. VaynerWatt’s leadership team will operate in both LA and New York. Vaynerchuk said the entertainment company had been a decade in the making since it’s a media industry he’s been itching to move into.

“Our mission, simply put, is to make exceptional content that can be used effectively as marketing tools that would eventually create outsized returns on investments for creators and all of our partners,” Wattenberg said in a statement. “I am thrilled to witness this partnership come to fruition, and we are here to unlock potential for brands and content creators through an alternate and modern approach.”

Gary Vee wants to bring his marketing expertise to VaynerWatt to help it connect with networks and streaming services. The VeeCon creator feels like this is an area that production companies are falling short on. He’ll be bringing Higgins along for the ride since that’s who he jointly owns VaynerMedia with.

“There is nobody in Hollywood production company land that understands how to make TikTok creative to drive tune-in on a streaming service,” he said told Deadline. “That does not exist. Now VaynerWatt exists, and I think that is exciting.”

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About The Author
Michelai Graham
Michelai Graham
Michelai Graham is Boardroom's resident tech and crypto reporter. Before joining 35V, she was a freelance reporter with bylines in AfroTech, HubSpot, The Plug, and Lifewire, to name a few. At Boardroom, Michelai covers Web3, NFTs, crypto, tech, and gaming. Off the clock, you can find her producing her crime podcast, The Point of No Return.