Headline To Go
Tech Talk
Talks
Sneaker Game
Inside the Boardroom
Aux Money
Cover Story

About Boardroom

Boardroom is a sports, media and entertainment brand co-founded by Kevin Durant and Rich Kleiman and focused on the intersection of sports and entertainment. Boardroom’s flagship media arm features premium video/audio, editorial, daily and weekly newsletters, showcasing how athletes, executives, musicians and creators are moving the business world forward. Boardroom’s ecosystem encompasses B2B events and experiences (such as its renowned NBA and WNBA All-Star events) as well as ticketed conferences such as Game Plan in partnership with CNBC. Our advisory arm serves to consult and connect athletes, brands and executives with our broader network and initiatives.

Recent film and TV projects also under the Boardroom umbrella include the Academy Award-winning Two Distant Strangers (Netflix), the critically acclaimed scripted series SWAGGER (Apple TV+) and Emmy-nominated documentary NYC Point Gods (Showtime).

Boardroom’s sister company, Boardroom Sports Holdings, features investments in emerging sports teams and leagues, including the Major League Pickleball team, the Brooklyn Aces, NWSL champions Gotham FC, and MLS’ Philadelphia Union.

All Rights Reserved. 2022.
Sports December 30, 2022
Shlomo Sprung
Shlomo Sprung

French’s Mustard Embraces the Meme, Unveils Orange Bowl Bottle for Tennessee vs. Clemson

Image via French's
Last Updated: July 1, 2023
It started as a meme. Now, it’s a Big Orange reality — learn how French’s mustard is celebrating Tennessee, Clemson, and the Orange Bowl with a limited-edition bottle.

Friday’s Orange Bowl game features two teams in Tennessee and Clemson that predominantly wear orange. It doesn’t always work out that way, but French’s mustard thought it would take advantage of this opportunity.

The condiment brand and the Tennessee Volunteers have shared a unique relationship over the last year-plus. For some reason, French’s mustard itself became a running joke and even a rallying cry for Tennessee fans. Last month when the Vols were ranked number one for the first time in 24 years, French’s signed Tennessee quarterback Hendon Hooker to an NIL deal with his own custom mustard-hued cleats to boot.

Things got so chaotic when ESPN’s College GameDay rolled around that UT fans even chugged mustard straight from the bottle on-camera.

Fans saw Boardroom’s original story and begged French’s for a special orange bottle to recognize Tennessee’s fan base.

Some felt entitled to their piece of the action straight away:

https://twitter.com/KatieinJC/status/1588578457893539841

Others, meanwhile, opted to apply some entrepreneurial verve:

Well, with Tennessee ending the season at the Orange Bowl, French’s has answered the call with a limited-edition orange mustard bottle that fans can win via sweepstakes.

Check it out in all its glory:

Between Friday, Dec. 30 at noon ET and 11:59 p.m. ET on Monday, Jan. 2, fans can enter to win a special orange bottle by following @Frenchs on Twitter and quote tweeting its post about the orange bottle and telling them why you deserve to get sent the swag.

As Hooker and the Vols get set to take on Clemson in the orange-est Orange Bowl we’ve seen in a long time, you too can get in on the fun and win if your tweet can cut the mustard.

Read More:

Sign up for our newsletter

Get on our list for weekly sports business, industry trends, interviews, and more.

Shlomo Sprung

Shlomo Sprung is a Senior Staff Writer at Boardroom. He has more than a decade of experience in journalism, with past work appearing in Forbes, MLB.com, Awful Announcing, and The Sporting News. He graduated from the Columbia University Graduate School of Journalism in 2011, and his Twitter and Spotify addictions are well under control. Just ask him.