The updated mobile platform, unveiled at the Miami Grand Prix, offers AI-generated race recaps, post-race analysis, and interactive polls, now available in both English and Italian for Ferrari’s global fanbase.
Formula 1‘s Scuderia Ferrari HP team and IBM teamed up to launch a revamped mobile app designed to bring F1 enthusiasts closer to the iconic racing team.
The updated app integrates generative AI through IBM watsonx to offer fans a new level of access to race insights, historical data, and interactive features to deepen fan engagement year-round. For the first time, the Scuderia Ferrari app is available in both English and Italian, broadening its global reach to serve Ferrari’s nearly 400 million fans, also known as the Tifosi.
Ferrari and IBM chose the Miami Grand Prix as the app’s launchpad, calling it one of the sport’s “hottest races” and a key moment for reaching U.S. fans.
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From the Track to a Mobile App
The centerpiece of the update is the new Race Centre and Racing Insights sections, as IBM’s AI tech will turn complex data into digestible race recaps and post-race reports. This includes reflections from drivers and team leaders, dynamic data visualizations, and side-by-side comparisons of current and past races. This avenue of storytelling marks the first time fans can access editorial-style race summaries generated just after the checkered flag flies.
The Scuderia Ferrari HP mobile app is available for download on both the Apple App Store and Google Play Store.
“The ambition is to build the top digital destination for Ferrari fans around the world,” Stefano Pallard, Ferrari’s head of fan development, said during a press briefing. “We are launching personalization capabilities and gamification to engage fans every day, not just race weekends.”
A key feature of Scuderia Ferrari HP’s new app is its AI-generated race summaries, providing performance recaps within hours of each race’s conclusion. Fans can also explore post-race insights and data visualizations, including content on telemetry, weather conditions, track information, session results, and details on car and tire strategies. Adding a historical dimension, the app will offer comparisons of key moments from the 2025 season to significant milestones in Scuderia Ferrari HP’s rich racing history. Fans can also participate in daily polls on a range of topics, from driver performance to historic team moments. Additionally, a new Iconic Races section gives users a deep dive into some of Ferrari’s most legendary wins.
Bringing the app to life required overcoming technical and strategic challenges, including securely extracting live engineering and strategy data without compromising Ferrari’s competitive edge. The app blends human storytelling with advanced AI trained on the team’s tone of voice, official press releases, and telemetry data. IBM emphasized that the model was carefully tuned to reflect how Ferrari communicates about races, with guardrails in place to avoid leaks or misinterpretations. While most content will remain human-produced at launch, the AI is already generating high-quality race summaries and insights.
The new app is primarily aimed at what Ferrari calls “new superfans” — fans who’ve recently gotten into F1 and follow most races through digital platforms, Pallard said. It’s also designed to strike a balance between inclusivity and exclusivity, engaging casual viewers, hardcore fans, and even those who simply admire the Ferrari brand beyond the track.
A New Era for Ferrari Fandom
This news follows the official announcement of a multi-year agreement between IBM and Scuderia Ferrari HP, which commenced on January 1, 2025. This partnership designates IBM as the official Fan Engagement and Data Analytics Partner for the renowned racing team. The collaboration aims to leverage IBM’s advanced technology and consulting expertise to enhance the digital experience for Ferrari’s extensive global fan base.
Above all, IBM wants to provide Ferrari fans with deeper insights, personalized content, and innovative features, ultimately bringing them closer to the cars, drivers, and races. By blending AI technology with decades of Ferrari racing data, this partnership aims to establish a new standard for how sports teams interact with their fans, both on and off the track.
IBM and Scuderia Ferrari HP plan to release additional app updates throughout the 2025 season. Looking further ahead, Pallard stated during the press briefing that the app’s roadmap includes a conversational chatbot, 3D immersive features, and a digital membership program, all of which are set to launch ahead of the 2026 season.
“This app is about bringing all our fans closer to the heart of the racing world of Ferrari,” Lorenzo Giorgetti, Ferrari’s chief racing revenue officer, said in a press release. “It’s just the beginning of a broader, more connected digital experience that reflects the excellence and legacy of our brand.”
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