FanDuel president Christian Genetski discusses the growth and popularity of the company’s Same-Game Parlay feature ahead of Super Bowl LVII.
Itβs a simple sports betting concept: Combine as many bets as you’d like from a single game, and parlay them to increase how much youβd make if your wager hits.Β
FanDuelβs Same-Game Parlay became a smash hit when it was introduced in 2019 and proved far more popular than the company originally anticipated, according to FanDuel president Christian Genetski. And itβs going to be incredibly prevalent and likely lucrative for Super Bowl Sunday.
βThe adoption has been much quicker than our business in Australia and Europe where theyβve had this product,β Genetski told Boardroom, βbut the extent to which itβs caught on is really incredible. It fundamentally changes the way our business operates.β
Before the SGP era, Genetski could tell how FanDuel would fare on a given football weekend based on over/unders and whether certain favorites or underdogs covered.
βNow that does not drive whether or not we had a good day,β he said. βNow there’s no way to know ahead of the game where the mindset is on people betting in play.β
Sometimes you can predict more obvious trends, like when Patrick Mahomes sprained his ankle in the Kansas City Chiefsβ divisional round win over the Jacksonville Jaguars, but Genetski considers Same-Game Parlay a giant leap forward for the company and the industry at large. Now, the company is working on expanding the Same-Game Parlay+, allowing bettors to combine an SGP with a bet from a different game or sport.
βThe hard part with same-game parlay is it’s all correlated activities, so it’s just difficult math,β Genetski said.
He added that parent company Flutter has a decade of experience with it in-house in other parts of the world, which gives FanDuel a leg up in the U.S. market because competitors are relying on third parties to provide their versions of an SGP.Β
Genetski said FanDuel is leaning into what its customers are telling the company about how they use the product. But thereβs miles to go, he said, in terms of ease of use. State regulations remain the biggest holdup there. This year will be about everyone improving on their respective products, with some companies catching up on existing features and others trying to add new ones.
βWe have a bunch of things on the whiteboard that we’re excited about,β Genetski said, as FanDuel bettors get into the lab and concoct their best Same-Game Parlays for Eagles-Chiefs on Sunday. βAnd our customers will tell us which of those are actually compelling.β
Read More:
Lewis Hamilton Tops Formula 1’s Most-Followed List on Instagram
Lewis Hamilton is positively lapping the field on IG. Boardroom breaks down the most-followed Formula 1 drivers on Instagram….
JJ Redick: Basketball as an Art, Science, & Business
Boardroom catches up with JJ Redick to get his thoughts on the In-Season Tournament, analytics in basketball, and his role as a member of the NBA media….
Read More:
- Lewis Hamilton Tops Formula 1’s Most-Followed List on Instagram
- JJ Redick: Basketball as an Art, Science, & Business
- The Hyperbola Hype of the ‘Gratitude’ Air Jordan 11
- 2023 Heisman Trophy: Who is the Favorite to Take the Top NCAA Football Honor?
- Nicki Minaj’s Platinum Run: Her Best-selling Singles of All Time