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David Falk on Michael Jordan, NBA Contracts

Last Updated: April 26, 2023

Longtime sports agent David Falk sits down with Rich Kleiman at his home in Bethesda, Maryland to talk about the evolution of the sports business, the NBA’s collective bargaining agreement and what contract negotiations used to entail, the rise of Michael Jordan and the modern day marketing blueprint, and much more. Part 1 of 2.