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Cavaliers’ NFT Collection Brings Digital Artwork to Life

Last Updated: July 23, 2021

The Cleveland Cavaliers have launched an NFT art collection. And this trio of works won’t just be living online.

The Cavs purchased three basketball-themed art pieces from independent artists on Foundation, a live digital art auction platform, using Ethereum. The collection‘s first non-fungible token offerings are Isaac Garcia’s “Lemon Dunk Tree” and two works by Dillon Hutchins, “Brick Squad” and “TRANSCENDENCE.”

The works are currently displayed on rotation on the four-story, eight million-pixel Canyon LED board inside the glass atrium of Cleveland’s Rocket Mortgage FieldHouse.

Dillon Hutchins’ “Brick Sqaud”
Isaac Garcia’s “Lemon Dunk Tree”

“We want to empower the independent artists who drive  this community forward and amplify their work in both a physical way at the FieldHouse and virtually to our  worldwide audience,” said Nic Barlage, the group president and COO of Rock Entertainment Group, the parent company behind the Cavs, Rocket Mortgage FieldHouse, the AHL’s Cleveland Monsters, the G League’s Canton Charge, and Cavs Legion of the NBA 2K League.

“We’re excited and  proud to add NFTs to the over 100 physical works that make up the Rocket Mortgage FieldHouse Public Art  Program.”

Dillon Hutchins’ “TRANSCENDENCE”

The Rocket Mortgage FieldHouse Public Art Program launched in September 2019 and is privately funded by majority partner Dan Gilber and his wife, Jennifer. The program hosts permanent pieces from internationally renowned artists like Nina Chanel Abney, Shephard  Fairey, and KAWS along with rotating exhibitions from local artists curated by the Detroit-based Library Street Collective.

For those not in Northeast Ohio who still want to check out the artwork, the continually-growing collection will be featured both online and on team and venue social media channels.

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About The Author
Shlomo Sprung
Shlomo Sprung
Shlomo Sprung is a Senior Staff Writer at Boardroom. He has more than a decade of experience in journalism, with past work appearing in Forbes, MLB.com, Awful Announcing, and The Sporting News. He graduated from the Columbia University Graduate School of Journalism in 2011, and his Twitter and Spotify addictions are well under control. Just ask him.