Three new pieces are featured in eight million-pixel LED glory in the atrium at Rocket Mortgage FieldHouse
The Cleveland Cavaliers have launched an NFT art collection. And this trio of works won’t just be living online.
The Cavs purchased three basketball-themed art pieces from independent artists on Foundation, a live digital art auction platform, using Ethereum. The collection‘s first non-fungible token offerings are Isaac Garcia’s “Lemon Dunk Tree” and two works by Dillon Hutchins, “Brick Squad” and “TRANSCENDENCE.”
The works are currently displayed on rotation on the four-story, eight million-pixel Canyon LED board inside the glass atrium of Cleveland’s Rocket Mortgage FieldHouse.
“We want to empower the independent artists who drive this community forward and amplify their work in both a physical way at the FieldHouse and virtually to our worldwide audience,” said Nic Barlage, the group president and COO of Rock Entertainment Group, the parent company behind the Cavs, Rocket Mortgage FieldHouse, the AHL’s Cleveland Monsters, the G League’s Canton Charge, and Cavs Legion of the NBA 2K League.
“We’re excited and proud to add NFTs to the over 100 physical works that make up the Rocket Mortgage FieldHouse Public Art Program.”
The Rocket Mortgage FieldHouse Public Art Program launched in September 2019 and is privately funded by majority partner Dan Gilber and his wife, Jennifer. The program hosts permanent pieces from internationally renowned artists like Nina Chanel Abney, Shephard Fairey, and KAWS along with rotating exhibitions from local artists curated by the Detroit-based Library Street Collective.