The partnership will integrate FanDuel Sportsbook data into Buzzer’s drop-in live sports streaming platform.
Buzzer, a streaming platform that’s reimagining the way we discover and consume live sports, announced a brand-new partnership Tuesday: The company is joining forces with FanDuel as part of its first-ever pact with a sportsbook.
The deal will integrate FanDuel Sportsbook odds into the Buzzer app and send push notifications to allow users to drop in on the most crucial live moments of the games they’ve wagered on. FanDuel Sportsbook’s platforms will, in turn, feature Buzzer ads and branding.
“Buzzer’s core mission is to deliver live sports moments that fans care about, serving as the last mile technology that connects sports fans to live and ephemeral moments,” Buzzer Founder and CEO Bo Han said. “This allows us to be a bridge to other fan engagement verticals like sports betting, with integrations that enhance our mission by providing deeper personalization for our users, and ultimately driving increased tune-in to live sports.”
The financial terms of the deal have not been disclosed as of this writing.
As FanDuel CMO Mike Raffensperger said on the occasion:
“This partnership will provide customers with the ability to watch the outcome of a wager for an event that they might not have existing access to. The Buzzer offering is unique, and promoting FanDuel to fans on-the-go or who are seeking a bite-size portion of the game is a way FanDuel can diversify our live-sports marketing portfolio.”
“Sports betting generates new storylines, interests, and conversation, making live moments even more thrilling when stakes are on the line,” Han added. “Every Buzzer Moment is essentially a bettable moment, creating a compelling opportunity for both fans and betting operators as we surface the most exciting moments to tune into live. We are thrilled to partner with FanDuel, a leading sportsbook with the shared goal of putting fans first, as we expand and enhance the user and fan experience on the platform.”
So far, Buzzer has deals enabling live drop-in streaming coverage for key moments from the NBA, WNBA, NHL, and PGA Tour. More sports and leagues are expected to join the platform in the future.