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Bradley Beal Stays With Jumpman

The Wizards star re-signed with Jordan Brand and unveiled his new BB3 personal logo on Wednesday.

Washington Wizards star Bradley Beal, one of this fall’s most coveted sneaker free agents, has landed a multi-year footwear and apparel deal extension with Jordan Brand.

After signing with Nike as the third overall pick of the 2012 NBA Draft, and later again extending with the Swoosh, Beal shifted over to Jordan Brand in December 2020, with one year remaining on his contract. 

As he entered sneaker free agency this fall, Beal and his representatives at Priority Sports received interest from other brands before ultimately re-upping with Jordan Brand. 

Photo by Eric Espada/Getty Images

“When you see the Jumpman logo, you know what it represents,” Beal said when first signing on with Jordan a year ago. “There are only a select few who get selected by MJ, and that speaks volumes.”

In addition to posting a video to celebrate the announcement, the three-time All-Star also officially unveiled his new “BB3” personal logo, expected to be featured on future player exclusive Jordan sneakers. 

Beal had been a headliner of the latest Air Jordan 36 during the recent Tokyo Olympics, while also often wearing sneakers like the Jordan React Elevation. 

After starring at Chaminade College Prep in St. Louis, Beal landed at the University of Florida, which Jordan now also sponsors. He’s often been spotted in Gators PEs of recent models, highlighting the blue and orange of his college days even a decade later, as he continues that collegiate connection through his Jordan deal. 

With his new endorsement contract in place, Beal is expected to continue to be featured in Jumpman brand campaigns, headline upcoming team models and incorporate Jordan Brand into his charity efforts that have earned him the NBA Cares Community Assist Award winner in the past.

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About The Author
Nick DePaula
Nick DePaula
Nick DePaula covers the footwear industry and endorsement deals surrounding the sporting landscape, with an emphasis on athlete and executive interviews. The Sacramento, California, native has been based in Portland, Oregon, for the last decade, a main hub of sneaker company headquarters. He’ll often argue that How To Lose a Guy in 10 Days is actually an underrated movie, largely because it’s the only time his Sacramento Kings have made the NBA Finals.