Boardroom is a sports, media and entertainment brand co-founded by Kevin Durant and Rich Kleiman and focused on the intersection of sports and entertainment. Boardroom’s flagship media arm features premium video/audio, editorial, daily and weekly newsletters, showcasing how athletes, executives, musicians and creators are moving the business world forward. Boardroom’s ecosystem encompasses B2B events and experiences (such as its renowned NBA and WNBA All-Star events) as well as ticketed conferences such as Game Plan in partnership with CNBC. Our advisory arm serves to consult and connect athletes, brands and executives with our broader network and initiatives.
Recent film and TV projects also under the Boardroom umbrella include the Academy Award-winning Two Distant Strangers (Netflix), the critically acclaimed scripted series SWAGGER (Apple TV+) and Emmy-nominated documentary NYC Point Gods (Showtime).
Boardroom’s sister company, Boardroom Sports Holdings, features investments in emerging sports teams and leagues, including the Major League Pickleball team, the Brooklyn Aces, NWSL champions Gotham FC, and MLS’ Philadelphia Union.
The 24-year-old Formula 1 superstar is thriving in his first season at Mercedes after replacing Valtteri Bottas, currently fourth in the driver’s standings, even ahead of GOAT teammate Lewis Hamilton going into this weekend’s race in Brazil. The English-born Russell has rocketed up the racing hierarchy, signing with Williams at age 20 and debuting in F1 in 2019 at 21. A growing list of endorsement deals includes Mercedes, AMG, Bell Helmets, and Alpinestars in addition to 3.8 million Instagram followers and 1.7 million on Twitter.
At the F1 Las Vegas launch party last weekend in preparation for the inaugural race along the Strip in 2023, Russell answered some Boardroom rapid-fire questions on his favorite athlete in a different sport, his first car, where he wants to see get an F1 race, and more.
Stay Ahead of the Game, Get Our Newsletters
Subscribe for the biggest stories in the business of sports and entertainment, daily.
SHLOMO SPRUNG: What’s your favorite track on the F1 schedule and why?
George Russell: Silverstone. It’s my home race. It’s fast and flowing. And I have a lot of good memories there.
SS: What’s your least favorite track and why?
GR: I probably would’ve said the track in Sochi, but we don’t race there anymore. So I don’t think I have a least favorite currently.
SS: Who’s the greatest F1 driver of all time?
GR: Statistically, Lewis Hamilton.
SS: Who’s your favorite athlete to watch in a different sport?
SS: What’s your favorite car to drive off the track in real life?
GR: G-Wagon
SS: What’s the most expensive thing you have bought?
GR: I haven’t really splashed out that much.
SS: What’s the dumbest purchase you ever made?
GR: Wow. I’m a pretty sensible guy. I can’t think of a dumbest purchase, but there definitely is one out there.
SS: If you had 24 hours to live, what would you do?
GR: If I had 24 hours to live, a lot of people would probably say go to Vegas. I guess if it’s 24 hours from now, I mean, I’m already in Vegas, so there you go, halfway there.
SS: What song really hypes you up before a big race?
GR: I listen to a bit of Coldplay. But it’s less about hyping up, more about chilling out and getting into a zone.
SS: What’s your favorite song of 2022?
GR: Probably Ed Sheeran, either “Shivers” or “Bad Habits.” I quite like them.
SS: What was the first car you ever had?
GR: My mum’s [Volkswagen] Polo. Stick shift.
SS: Do you have trouble staying within the speed limit when you’re driving on the streets?
GR: No. I’ve learned I need to be disciplined. Keep it to the race track.
SS: Have you learned that the hard way?
GR: Maybe.
SS: How would you describe Formula One to a child?
GR: Like the car your mum has, but really, really fast.
SS: Where would you like to see a Formula 1 race happen that is not on the schedule?
GR: Probably South Africa. Then we would be on every continent in the world except Antarctica, obviously.
SS: What do you think is going to happen next year in Vegas?
GR: I think it’s going to be wild. I think it’s going to be a great event, great race, and I’m super looking forward to it. And it has to be at night so it will allow everyone to recover on Sunday.