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How Tech Ignites Fan Engagement at Barclays Center

Boardroom talked to BSE Global VP of Game Presentation Paul Kamras about how in-game tech integrations amp up fan engagement for Nets and Liberty game attendees.

The electric energy inside of Barclays Center during NBA and WBNA games is undeniable.

BSE Global, the parent company of Barclays Center, the Brooklyn Nets, and the New York Liberty, is doing some behind-the-scenes work with in-game technology integrations to make the experience worthwhile for fans in the arena. Paul Kamras, BSE Global’s vice president of game presentation, told Boardroom why tech is at the heart of applying fan engagement during Nets and Liberty games at Barclays Center.

“The communal experience of attending sports in person is what makes coming to a game so special.  We celebrate our fans and have many in-arena traditions that just aren’t the same at home,” Kamras said. “The video board and tech are great tools to encourage fans to participate and reward them for doing so.”

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Kamras, who has been working in the sports and tech industries since 1997 and in entertainment since 1987, likes to attribute his success to technology. Staying ahead of tech trends is what helps make events at Barclays fresh and authentic, he said.

“Tech excites people, and that association with our team and brand helps us to create a great atmosphere for fans and partners alike,” Kamras said. “I like to think that I am very good at connecting these two worlds in unique and meaningful ways.”

Kamras said fans expect a tech-enabled experience when they come to Barclays Center, and that’s why he’s consistently motivating his team to put on the best game presentation every day. Barclays Center is consistently looking for ways to leverage tech not only to create in-game experiences but also to foster lasting moments that may be shared across social media and other digital channels.

Marine Johannes of the New York Liberty looks on prior to a game as fans engage in the Barclays experience. (Bruce Bennett / Getty Images)

Here are some highlights on fan engagement tech integrations at Barclays Center:

  • Snap AR: Barclays Center has integrated Snap AR tech into their video board to engage fans during home games for both the NY Liberty and Brooklyn Nets.
  • Cue Audio: Fans are encouraged to light up their phones, and with Cue Audio’s technology, Barclays Center has synced its opening video with flashes and strobes to create an immersive experience in-arena.
  • PixMob bracelets: PixMob developed LED wristbands for fans to wear during games. The bracelets come in various colors and light up in sync with the arena’s opening video, music sequences, three-point baskets for the home team, and other key moments.
  • Lighting vendor: Barclays Center’s lighting director works closely with lighting vendor 4Wall to create high-quality and concert-level lighting through key moments during games.
  • Pyrotechnics vendor: The Liberty’s 10-foot branded torch with a real flame tower was developed by the venue’s pyrotechnics vendor, SDFX International.
  • Player runouts: Pla yer runouts are elevated with a fog curtain, cryo jets, and programmed lighting towers to draw drastic attention to the court.
  • Gobos: Barclays Center leverages gobos, stenciled discs used in lighting fixtures to create projected images, to display the Liberyt’s team logo and popular slogans like “Light it Up, “Finals,” and “Playoffs.”

“Sports Entertainment is just as competitive as the sport the athletes play in the stadiums and arenas,” Kamras said. “We cannot guarantee a NY Liberty victory every time you come to our arena, but we do expect to provide a great experience every time.”

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