
Nick DePaula

Nick DePaula covers the footwear industry and endorsement deals surrounding the sporting landscape, with an emphasis on athlete and executive interviews.
The Sacramento, California, native has been based in Portland, Oregon, for the last decade, a main hub of sneaker company headquarters. He’ll often argue that How To Lose a Guy in 10 Days is actually an underrated movie, largely because it’s the only time his Sacramento Kings have made the NBA Finals.


MISCELLANEOUS February 6, 2025
Paolo Banchero Tells His Basketball Story Through His Jordans

Sports February 3, 2025
The Maniacal Re-Making of the Most Accurate Air Jordan 1 Retro Ever

Sneakers January 15, 2025
10 Sneaker Predictions for 2025

Sports December 18, 2024
Rutgers is a Nike School Now

Sneakers December 12, 2024
Travis Hunter Inks Long-Term Deal with Adidas

Sports December 5, 2024
De’Aaron Fox Finds His Footing with Curry Brand

Sports December 5, 2024
Shai Gilgeous-Alexander: Behind the Signature Logo

Sports December 2, 2024
Nikola Jokić: Behind The Signature Logo

Sports November 22, 2024
Klay Thompson’s Industry-Defining Anta Deal Hits a Decade

Sports November 22, 2024
Trae Young Signs with Jordan Brand in ‘Full Circle’ Moment

Sneakers November 14, 2024
Jamal Murray is On the Mark with New Balance

Sneakers November 14, 2024
Candace Parker Taps Kaleena Smith as Adidas Basketball’s First HS Women’s NIL Signing

Deals & Investments November 1, 2024
Dylan Harper: First to Fly with Red Bull

Sports October 25, 2024
Elliott Hill’s ‘Irrational Love’ for Nike Makes Him the Perfect Fit For CEO
Exclusive

Sports October 21, 2024
Nike Extends Exclusive Uniform Rights with NBA, WNBA & G League

Sports October 16, 2024
Nate Ament: Reebok’s Future Face of Basketball
Interview

Deals & Investments September 6, 2024
How Arike Ogunbowale’s Love of Sneakers Landed Her a Creative Deal

Sports August 26, 2024
Rising Star Cooper Flagg Signs With New Balance
Exclusive

Deals & Investments August 21, 2024