Sportradar will work with Athletes Unlimited to prevent match fixing and betting-related corruption in the organization.
A week after Athletes Unlimited‘s first-ever basketball season tipped off in Las Vegas, the women’s sports league network announced a partnership with sports integrity giant Sportradar to help protect their competitions, the companies announced Thursday.
Sportradar Integrity Services, a division of Sportradar, will provide protection from match fixing and bet-related corruption through its wide range of services. That includes its universal fraud detection system, education and prevention services, conducting an audit of AU’s current match integrity policies, and assisting the company in investigations should threats to match integrity arise.
As women’s sports grows in both the U.S. and international marketplaces and with the possibility of AU eventually bringing on an official sports betting partner, straightening its safeguards against corruption seems like a logical step.
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“We are thrilled to partner with global industry leader Sportradar as we continue to expand our betting platform for our fans,” said Nicole Powak, Athletes Unlimited’s senior director of special projects. “We are committed to building a legitimate and safe experience that will help us generate increased interest in our sports leagues while preserving the integrity of our play.”
Sportradar already has partnerships with the NBA, MLB, NHL and NASCAR to protect those leagues from match fixing, enabling the company to accumulate massive amounts of data to help its clients and partners worldwide.
“By choosing Sportradar as its integrity partner, Athletes Unlimited is taking a critical and proactive step in safeguarding its brand and business, as its competitions continue to grow and attract more interest from fans,” said Jill Exley, Sportradar’s North American integrity partnerships director. “We look forward to supporting them with our industry-leading integrity products and services and being a part of their exciting journey as they revolutionize how women’s professional sports are organized and experienced by fans.”
