About Boardroom

Boardroom is a sports, media and entertainment brand co-founded by Kevin Durant and Rich Kleiman and focused on the intersection of sports and entertainment. Boardroom’s flagship media arm features premium video/audio, editorial, daily and weekly newsletters, showcasing how athletes, executives, musicians and creators are moving the business world forward. Boardroom’s ecosystem encompasses B2B events and experiences (such as its renowned NBA and WNBA All-Star events) as well as ticketed conferences such as Game Plan in partnership with CNBC. Our advisory arm serves to consult and connect athletes, brands and executives with our broader network and initiatives.

Recent film and TV projects also under the Boardroom umbrella include the Academy Award-winning Two Distant Strangers (Netflix), the critically acclaimed scripted series SWAGGER (Apple TV+) and Emmy-nominated documentary NYC Point Gods (Showtime).

Boardroom’s sister company, Boardroom Sports Holdings, features investments in emerging sports teams and leagues, including the Major League Pickleball team, the Brooklyn Aces, NWSL champions Gotham FC, and MLS’ Philadelphia Union.

All Rights Reserved. 2022.

Who is Anett Kontaveit?

Last Updated: August 31, 2022
Serena Williams is heading back to Flushing Meadows on Wednesday where she’ll take on the No. 2 player in the world. Boardroom has everything that you need to know about Estonia’s Anett Kontaveit.

Serena Williams took the court in Flushing Meadows in a custom train that overlayed her self-designed Nike ensemble. Throughout the stadium, a record crowd of 29,402 looked on in awe as she returned to a form that fans have not seen in years.

The queen is back.

Williams deftly handled Danka Kovinić in straight sets (6-3; 6-3), but now she has her work cut out for her as she prepares to face the world’s No. 2, Anett Kontaveit, on Wednesday.

Don’t know much about the 26-year-old Estonian rising tennis star? Don’t worry — Boardroom has you covered.

Sign up for our newsletter

Get on our list for weekly sports business, industry trends, interviews, and more.

Inventing Anett

Kontaveit’s mother introduced her to the game when she was six years old, and she won her first competition the very next year. With the taste of victory, the young Estonian was hooked. She burst onto the ITF scene in 2011 and has already surpassed her goal of breaking into the global top 10.

While she does not have the mass following of some of tennis’s other young stars, she has a golden opportunity to become a household name by knocking off Serena on Wednesday.

In addition to her close friendship with Ons Jabeur (and her thriving plant collection), Kontaveit has connected with a number of different sponsors, serving as a key face in Lacoste’s global campaigns. In Summer 2022, she joined the Porsche family as one of the iconic international brand’s newest athletes alongside Emma Raducanu and Anett’s childhood idol, Maria Sharapova.

Age: 26
Nationality: Estonian
Height: 5-foot-9
Career prize money: $7,655,943
2022 Season prize money: $870,473
Key endorsements: Babolat, Lacoste, Porsche, GlobeAir, Tallink, Hotell Telegraaf, Zenith
Instagram Followers: 150K
Twitter Followers: 10K

Career Accomplishments

Professional singles record: 381 – 193
World Ranking: 2
Career-high ranking: 2
Grand Slams: 0
Notable WTA Results: Quarterfinals appearance at the 2020 Australian Open
ITF Titles: 6

Kontaveit is known for her mastery of the European indoor hardcourt circuit, where she catapulted to success in 2021.

Earlier this year, Kontaveit parted ways with her coach Dmitry Tursunov. Tursunov helped her fine-tune her game and was with her throughout her 2021 victories. The Russian now coaches the British phenom Raducanu.

This season, Kontaveit’s top-level performance has scaled back, due in large part to an ongoing struggle with long COVID. However, a February win in St. Petersburg launched her to the No. 2 spot in the WTA rankings.

As she steps onto the court in Queens, she’s looking to secure the one outstanding line item on her résumé: a grand slam title.

Sign up for our newsletter

Get on our list for weekly sports business, industry trends, interviews, and more.

Bernadette Doykos

Bernadette Doykos is the Senior Director of Editorial Strategy at Boardroom. Before joining the team, her work appeared in ELLE. She previously served as the head of evaluation for a nonprofit where she became obsessed with systems and strategy and served as the curator of vibes and extinguisher of fires for the design thinking firm Stoked. She is constantly plotting a perfect tunnel ‘fit and a playlist for all occasions.

About The Author
Bernadette Doykos
Bernadette Doykos
Bernadette Doykos is the Senior Director of Editorial Strategy at Boardroom. Before joining the team, her work appeared in ELLE. She previously served as the head of evaluation for a nonprofit where she became obsessed with systems and strategy and served as the curator of vibes and extinguisher of fires for the design thinking firm Stoked. She is constantly plotting a perfect tunnel ‘fit and a playlist for all occasions.