The tri-state area esports organization is getting into mobile gaming and expanding the New York Subliners brand.
As mobile gaming becomes more prevalent, mobile esports continued to be an under-tapped market. Thursday, Andbox announced that Call of Duty: Mobile team Trovo Mayhem will now be affiliated with the company and the name NYSL Mayhem.
The team, named for Andbox’s Call of Duty League team, New York Subliners, is the first mobile professional esports team to be affiliated with the brand. NYSL is also the first Call of Duty League franchise to have a team represented in Call of Duty: Mobile.
“Call of Duty: Mobile is a massively popular game globally and it was important for us to establish a team to represent New York given the size of the market, our leadership position in it, and our existing deep roots in the Call of Duty franchise across all platforms,” said Rohit Gupta, Andbox’s co-founder and chief product officer. “Our presence in mobile gaming and esports puts us in a strong position to engage an even wider, diverse audience of consumers, which in turn provides brands and marketers with a clear point of entry to this increasingly valuable space.”
According to a recent App Annie study, consumers spent $1.7 billion on mobile games per week in the first quarter of 2021, up 40% from pre-pandemic levels. Globally, users downloaded 30% more mobile games per week in Q1 of this year compared to Q4 2019, at over 1 billion per week.
In preparation for Andbox’s mobile esports foray, the organization added leading CoD: Mobile content creator BobbyPlays and Aydan, the highest-earning Call of Duty: Warzone player by tournament winnings in the world.