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An Inside Look at Gatorade’s Marketing Strategy

In this digital exclusive, correspondent Jordan Schultz steps into the headquarters of one of the most iconic sporting brands in the world – Gatorade. He talks with Abby Wambach about the making of her incredible “Forget Me” ad, with Gatorade execs about their relationships with athletes, and takes a look at sports science at GSSI and how it connects with the brand’s marketing.