The Colorado two-way sensation prepares for his leap to the NFL with a multi-year deal with the Three Stripes.
Ahead of this weekend’s Heisman Trophy ceremony, Adidas has signed award finalist and Colorado two-way star Travis Hunter to a multi-year footwear and apparel endorsement deal that will extend well into his NFL career. The brand and Hunter launched an apparel capsule to make things official, with a collection of performance gear going live on adidas.com earlier Thursday morning.
“Working with Adidas is a special opportunity for me and something that I’m really excited about as I look ahead to what’s next,” said Hunter.
Starring for the 9-3 Colorado Buffaloes under head coach Deion Sanders, Hunter has emerged as one of the more marketable players in all of college football. He boasts over 1.8 million followers on Instagram and 1.7 million TikTok followers on the two social media platform staples, but it’s his consistent Twitch streaming that also gives him a different lane for brands to show up.
Along with his stellar play on the field, Hunter has shown to be one of the more willing and inventive content creators across the NIL landscape, leading Adidas to bet big on the 21-year-old as a long-term future featured ambassador.
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“Travis is undeniably one of the most dynamic athletes in any sport,” said Aaron Seabron, GM of Adidas’ US Sports & Creation Center in Portland. “We’re excited to collaborate with him and celebrate all that he accomplishes as he transitions into the next phase of what promises to be a long and successful career.”
As a unique two-way star playing both wide receiver and cornerback, Hunter has earned finalist nods for end-of-year awards, including the Maxwell Award, which goes to the overall player of the year, the Chuck Bednarik Award for best defensive player, and the Biletnikoff Award for the nation’s top receiver. He has already won Big 12 Defensive Player of the Year and the Lott IMPACT Trophy, given to the top defensive player in college football.
He’s expected to be integrated into several brand campaigns and featured product launches for Adidas’ cleated and training categories, while also showing up in Adidas Originals lifestyle products as well. With the brand having already also signed Miami QB and fellow Heisman finalist Cam Ward to a long-term deal, Hunter will be joining a roster of Adidas athletes in the NFL helmed by Patrick Mahomes, Michael Penix Jr., Micah Parsons, and a dozen other featured headliners.
“The partners they currently have are top tier, with some of the best young guys like me,” added Hunter. “I’m pumped to join The Three Stripes as we continue pushing the boundaries of the sport we all love.”
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