Headline To Go
Tech Talk
Talks
Sneaker Game
Inside the Boardroom
Aux Money
Cover Story

About Boardroom

Boardroom is a sports, media and entertainment brand co-founded by Kevin Durant and Rich Kleiman and focused on the intersection of sports and entertainment. Boardroom’s flagship media arm features premium video/audio, editorial, daily and weekly newsletters, showcasing how athletes, executives, musicians and creators are moving the business world forward. Boardroom’s ecosystem encompasses B2B events and experiences (such as its renowned NBA and WNBA All-Star events) as well as ticketed conferences such as Game Plan in partnership with CNBC. Our advisory arm serves to consult and connect athletes, brands and executives with our broader network and initiatives.

Recent film and TV projects also under the Boardroom umbrella include the Academy Award-winning Two Distant Strangers (Netflix), the critically acclaimed scripted series SWAGGER (Apple TV+) and Emmy-nominated documentary NYC Point Gods (Showtime).

Boardroom’s sister company, Boardroom Sports Holdings, features investments in emerging sports teams and leagues, including the Major League Pickleball team, the Brooklyn Aces, NWSL champions Gotham FC, and MLS’ Philadelphia Union.

All Rights Reserved. 2022.
Deals & Investments February 1, 2023
Shlomo Sprung
Shlomo Sprung

Pepsi’s Starry Becomes the Official Soft Drink of the NBA, WNBA & G-League

Courtesy of PepsiCo
Last Updated: July 1, 2023
Starry will also be endorsed by players such as Zion Williamson and A’Ja Wilson, as well as be the NBA’s title sponsor for the 3-point contest at All-Star Weekend.

Pepsi’s Sierra Mist replacement Starry will be endorsed by basketball luminaries, including Zion Williamson, A’ja Wilson, Klay Thompson, and Zach LaVine. It’s also now become the official soft drink of the NBA, WNBA, and G-League, the Pepsi company announced Wednesday.

The 3-point contest at NBA All-Star Weekend will now boast Starry as its title sponsor beginning this month in Salt Lake City and will have competitors shoot two custom basketballs in each round from Starry range — 29 feet, 9 inches away.

“The NBA family and PepsiCo have a tremendous track record of finding new and meaningful ways to engage our fans, and bringing the success we’ve built with PepsiCo’s portfolio of brands to STARRY through NBA All-Star is a fitting way to introduce the product to the public,” said Tara Mulcahy, the NBA’s head of marketing partnerships.

Sign up for our newsletter

Get on our list for weekly sports business, industry trends, interviews, and more.

Pepsi became the NBA’s official food and beverage partner in 2015, which incorporates brands like Gatorade, Doritos, Ruffles, Aquafina, Brisk, and now Starry.

“The WNBA is proud to continue its relationship with PepsiCo as Starry becomes the latest member in our lineup of world class partners,” said Colie Edison, the WNBA’s chief growth officer. “PepsiCo has been a strong supporter of the WNBA, helping grow the league through its activation around WNBA All-Star events like WNBA Live and the 3-Point Contest, and we look forward to being part of this special launch.” 

The first Starry commercial will premiere during All-Star Weekend, featuring numerous notable names to help introduce the most important launch for Pepsi to begin 2023 to the masses.

Read More:

Read More:

Sign up for our newsletter

Get on our list for weekly sports business, industry trends, interviews, and more.

Shlomo Sprung

Shlomo Sprung is a Senior Staff Writer at Boardroom. He has more than a decade of experience in journalism, with past work appearing in Forbes, MLB.com, Awful Announcing, and The Sporting News. He graduated from the Columbia University Graduate School of Journalism in 2011, and his Twitter and Spotify addictions are well under control. Just ask him.