About Boardroom

Boardroom is a sports, media and entertainment brand co-founded by Kevin Durant and Rich Kleiman and focused on the intersection of sports and entertainment. Boardroom’s flagship media arm features premium video/audio, editorial, daily and weekly newsletters, showcasing how athletes, executives, musicians and creators are moving the business world forward. Boardroom’s ecosystem encompasses B2B events and experiences (such as its renowned NBA and WNBA All-Star events) as well as ticketed conferences such as Game Plan in partnership with CNBC. Our advisory arm serves to consult and connect athletes, brands and executives with our broader network and initiatives.

Recent film and TV projects also under the Boardroom umbrella include the Academy Award-winning Two Distant Strangers (Netflix), the critically acclaimed scripted series SWAGGER (Apple TV+) and Emmy-nominated documentary NYC Point Gods (Showtime).

Boardroom’s sister company, Boardroom Sports Holdings, features investments in emerging sports teams and leagues, including the Major League Pickleball team, the Brooklyn Aces, NWSL champions Gotham FC, and MLS’ Philadelphia Union.

All Rights Reserved. 2022.

Kevin Garnett Proved There Was More Than One Route to the NBA

Last Updated: July 21, 2021
KG wasn’t the first NBA star to emerge straight out of high school, but he set the standard for a whole generation of them.

In 1995, a 6-foot-11 big man from Chicago with a saccharine South Carolina drawl took the basketball world by storm. Kevin Garnett had racked up an inconceivable number of accolades throughout his high school career, including Mr. Basketball in two states (South Carolina and Illinois), Mr. Basketball USA, and a McDonalds All-American nod.

Although he undoubtedly could have joined any college roster under the sun and become an overnight superstar, he instead chose a path as unique as his undying intensity: the Farragut Academy kid opted to become the first player in 20 years to forgo NCAA ball and declare for the NBA Draft.

On May 15, that kid was inducted into the Basketball Hall of Fame.

His jersey already hangs from the rafters of Boston’s TD Garden, and there is no telling if he will finally allow the Minnesota Timberwolves to retire his No. 21 now that their ownership is changing hands. But no matter what happens in the Twin Cities, one thing is clear: KG never accepted anyone else’s rules.

And it was his role as such a fierce, unapologetic trailblazer that paved the way for countless prep-to-pro phenoms, from LeBron James to Tracy McGrady to 2021 Hall of Fame classmate Kobe Bryant.

Prior to Garnett, only two players had forged the path straight from high school to the NBA: Darryl Dawkins and Bill Willoughby in 1975 (Moses Malone went from prep to the ABA a year earlier). But his decision merely registered as only the first of many groundbreaking accomplishments for the Big Ticket throughout his Hall of Fame career.

In the decade that followed, Garnett inspired a whole generation of ballers. Based on his example, 38 of them opted for the alternative route to the pros, including All-Star big men like Jermaine O’Neal, Rashard Lewis, Tyson Chandler, and Dwight Howard.

https://youtu.be/RErHyWLzTN8

It must be noted that not all high school standouts are destined for professional stardom. Among those that entered the pros, outcomes varied widely. As an organization, the NBA wasn’t quite built to provide the specific resources and mentorship that so many teenagers truly need, and in 2005 the NBPA and the league agreed that players had to be one year removed from high school and at least 19 years old before declaring for the draft.

It doesn’t mean that prep-to-pro was a failed experiment. Rather, it speaks to two things: That KG was a one-of-a-kind figure, and that the NCAA was not a requirement in producing a legendary Hall of Famer who could retire as the NBA’s all-time leader in career salary earnings (his $334,304,240 were only recently surpassed by a man who likewise skipped college: LeBron Raymone James).

Over the last few years, we have seen an increasing number of examples of players side-stepping a one-and-done college career and finding alternate paths to the pros. These have often included jaunts overseas and forays into the G League, but today, even more options are becoming available in the quest to become the next Garnett.

https://twitter.com/TheBrianPark/status/1392684309216071681?s=20

Most recently, NBA veteran and former UConn Huskies coach Kevin Ollie was announced as the head coach and player development director for new basketball venture Overtime Elite. OTE will include 30 players between the ages of 16 and 18 recruited both domestically and internationally, and each will receive a salary of at least $100,000. Amid ongoing debates about player compensation in the NCAA, Overtime Elite athletes will also have access to resources and instruction related to social media marketing and profiting off of their names, images, and likenesses.

It’s a revolutionary opportunity for high school kids. The kind a 17-year-old Garnett would have eaten up.

KG’s career spanned two decades, during which he was a 15-time All Star selection, league MVP, and NBA champion. The wiry big man also earned the reputation as one of the elite trash-talkers and intimidators in the long history of the game. His desire for greatness earned through hard work and sheer intensity inspired a generation.

With the emergence of more and more pathways to the pros that don’t involve the NCAA (and all its shortcomings), rising generations of basketball stars will inevitably owe something to the legend who challenged them to believe that anything was possible.

Stay Ahead of the Game, Get Our Newsletters

Subscribe for the biggest stories in the business of sports and entertainment, daily.

Bernadette Doykos

Bernadette Doykos is the Senior Director of Editorial Strategy at Boardroom. Before joining the team, her work appeared in ELLE. She previously served as the head of evaluation for a nonprofit where she became obsessed with systems and strategy and served as the curator of vibes and extinguisher of fires for the design thinking firm Stoked. She is constantly plotting a perfect tunnel ‘fit and a playlist for all occasions.

About The Author
Bernadette Doykos
Bernadette Doykos
Bernadette Doykos is the Senior Director of Editorial Strategy at Boardroom. Before joining the team, her work appeared in ELLE. She previously served as the head of evaluation for a nonprofit where she became obsessed with systems and strategy and served as the curator of vibes and extinguisher of fires for the design thinking firm Stoked. She is constantly plotting a perfect tunnel ‘fit and a playlist for all occasions.