This year’s US Open transformed New York City into the global heartbeat of tennis with electric crowds, breakout performances, and unmatched media buzz
The 2025 US Open exceeded all expectations, turning New York City into the epicenter of the tennis world for two unforgettable weeks. The energy felt through Flushing Meadows was unmatched, delivering world-class competition, emotional comebacks, and star-making performances that introduced us to new players to root for.
Beyond the action on court, the tournament was a resounding success for organizers, setting a new standard in economic and media milestones. Attendance records were shattered, with fans pouring into the USTA Billie Jean King National Tennis Center in record droves. At home, millions more tuned in, making it the most-viewed tennis telecast of the year on ESPN and the most-watched US Open since 2022. Digital platforms also saw an unprecedented surge, with engagements soaring nearly 20%, while social media exploded with over three billion interactions across official channels. In short, the US Open wasn’t just a sporting event — it was a global phenomenon.
The Open also served as a platform for celebrating “75 Years of Breaking Barriers” since Althea Gibson broke tennis’s color barrier at the 1950 US National Championships. This year’s theme was brought to life through a bold and moving visual campaign led by Melissa Koby, the first Black artist to create official US Open theme art. Her layered, silhouette-style tribute to Gibson was prominently displayed throughout the grounds. The USTA further honored Gibson’s legacy with in-stadium digital tributes, on-site activations, and celebrations of the generations of players inspired by her trailblazing journey to world domination.
With the excitement still buzzing more than a week after Aryna Sabalenka defended her title and Carlos Alcaraz lifted the trophy for a second time in the Big Apple, let’s dive into the numbers behind this year’s competition — from packed stands to viral moments — to understand the full scope of the US Open’s record-breaking success.
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The US Open: By the Numbers
The final Grand Slam in the calendar year set a new all-time attendance record, welcoming an impressive 1,144,562 fans over the course of three weeks. Ahead of its start, Fan Week alone brought in 240,000 attendees, all enjoying free access to the Center and contributing to the atmosphere well before the opening serve. The reimagined Mixed Doubles Championship, which was meant to draw unprecedented interest and encourage the world’s best to compete, did just that. It sold out Arthur Ashe Stadium for two straight days and brought in an additional 20,000 fans to Louis Armstrong Stadium for free viewing — marking the highest viewership ever for mixed doubles at the US Open. Double-digit growth in food, beverage, and merchandise sales further highlighted the fan enthusiasm and overall enjoyment throughout the grounds.
The tournament’s signature cocktail, the Honey Deuce, played a major role in driving a 19% year-over-year increase in food and beverage sales. A record-breaking 738,459 were sold — an impressive 32% jump from 2024. At $23 a glass (pricey, yes, but it comes with a collectible cup featuring the names of every single champion), the Honey Deuce alone generated nearly $17 million in revenue, cementing its status as both a fan favorite and a financial powerhouse.
Putting on a show on home soil, American tennis had a strong showing at this year’s tournament, led by Amanda Anisimova, who reached her second consecutive major singles final and extended the impressive streak of American women reaching Grand Slam singles finals to five straight majors. Taylor Townsend also made headlines, reaching the women’s doubles final for the second time in her career and achieving a personal best by advancing to the fourth round in singles.
On the men’s side, Taylor Fritz continued his high-level play, following his 2024 US Open final run with a quarterfinal appearance. In doubles, champions across all formats made history — Sara Errani and Andrea Vavassori (mixed doubles), Horacio Zeballos and Marcel Granollers (men’s doubles), and Gabi Dabrowski and Erin Routliffe (women’s doubles) each claimed $1 million in prize money per team, the highest ever awarded to US Open doubles and mixed doubles champions.
Sponsorship momentum continued at a strong pace for another year, with the US Open featuring 28 official partners — seven of which have been with the tournament for over three decades. New additions to the sponsor lineup included argenx, Clos du Bois, Dove, and Vital Proteins, putting forth innovative activations that likely convinced other companies to prepare a substantial package in time for next August.
Introducing SOUL-A
While the aforementioned companies invested substantial funds to establish their presence at the US Open, one brand in particular opted for the grassroots approach to promote its products. Founded this year by renowned dermatologist and online content creator Dr. Angelo Landriscina, SOUL-A is to provide customers with high-fashion garments with breakthrough sun protection. Basically, you can look fly while also protecting yourself from the sun.
The apparel, which arrives in the form of a matching set of pants, top, and scarf, merges skin science with modern designs to help keep skin safe. Considering the weather during the two weeks of the tournament was often oppressive, Dr. Landriscina capitalized on one of the city’s biggest events to unveil what will be the latest in wearable tech. The board-certified dermatologist developed this brand to be gender-neutral, and features include UPF 50+ protection, a convertible design for a personalized look, and vents for breathability.
The inaugural collection is highlighted by a first-of-its-kind visor that can be worn three ways and features adjustable arms and an interchangeable nose rest. If you happened to watch the men’s quarterfinals showdown, SOUL-A made its national television debut. SOUL-A is available to shop now in four colors: achroma (white), eosin (pink), hematoxylin (blue), and carbon (black).
From legacy business to the brand new, the 2025 US Open proved that every giant starts small, and within the comfort of Flushing Meadows, everyone gets a shot.
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