About Boardroom

Boardroom is a sports, media and entertainment brand co-founded by Kevin Durant and Rich Kleiman and focused on the intersection of sports and entertainment. Boardroom’s flagship media arm features premium video/audio, editorial, daily and weekly newsletters, showcasing how athletes, executives, musicians and creators are moving the business world forward. Boardroom’s ecosystem encompasses B2B events and experiences (such as its renowned NBA and WNBA All-Star events) as well as ticketed conferences such as Game Plan in partnership with CNBC. Our advisory arm serves to consult and connect athletes, brands and executives with our broader network and initiatives.

Recent film and TV projects also under the Boardroom umbrella include the Academy Award-winning Two Distant Strangers (Netflix), the critically acclaimed scripted series SWAGGER (Apple TV+) and Emmy-nominated documentary NYC Point Gods (Showtime).

Boardroom’s sister company, Boardroom Sports Holdings, features investments in emerging sports teams and leagues, including the Major League Pickleball team, the Brooklyn Aces, NWSL champions Gotham FC, and MLS’ Philadelphia Union.

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TruCreator Drops “Creator Series” Trading Cards

Last Updated: July 22, 2021

The guys at 2HYPE know how to have a good time. The popular video channel, which boasts a subscriber base of over 1.5 million on YouTube, is the kind of destination at which you can learn everything from how much weight a man can gain in 24 hours, how hard it is to shoot hoops while running on a treadmill, and whether it’s possible for a normal human being to guard JaVale McGee.

The new project celebrates personalities in the online entertainment and gaming spaces.

Spoiler alert: it is not possible. But daring to do all manner of things no one has done before is this squad’s bread and butter. And as 2HYPE’s Kris London and partner Adam Joosten explained to Boardroom Breakers, it’s what led them to their latest venture: TruCreator.

TruCreator aims to celebrate content creators “who push the boundaries of online entertainment,” and they’ve chosen an innovative method to do so: by featuring them in custom sets of trading cards.

From individual six-card packs to 12-pack hobby boxes, content creators get the full-service treatment — including limited-edition autograph and holofoil cards. Among the names in entertainment and gaming featured in the set are  DDG, MMG, Troydan, Yoboy Pizza, AnnoyingTV, Jiedel, ZackTTG, Marcelas  Howard, QJB, JoeKnows, Jeffrey  Bui, Qias Omar, Kenny Chao, and Kris London himself.

“We are incredibly excited to bring this product to market. This is really the first ever box of trading cards to include some of the most popular creators in the world,” London said in an official release. “We are excited for our first-ever Hobby Box product release and the complete collection is insane. We have some big things in the works, so stay tuned!”

TruCreator’s first offerings go live on June 9.

To learn more, visit TruCreator.net, and be sure to give them a follow on Twitter and Instagram.

Sam Dunn

Sam Dunn is the Managing Editor of Boardroom. Before joining the team, he was an editor and multimedia talent for several sports and culture verticals at Minute Media and an editor, reporter, and site manager at SB Nation. A specialist in content strategy, copywriting, and SEO, he has additionally worked as a digital consultant in the corporate services, retail, and tech industries. He cannot be expected to be impartial on any matter regarding the Florida Gators or Atlanta Braves. Follow him on Twitter @RealFakeSamDunn.

About The Author
Sam Dunn
Sam Dunn
Sam Dunn is the Managing Editor of Boardroom. Before joining the team, he was an editor and multimedia talent for several sports and culture verticals at Minute Media and an editor, reporter, and site manager at SB Nation. A specialist in content strategy, copywriting, and SEO, he has additionally worked as a digital consultant in the corporate services, retail, and tech industries. He cannot be expected to be impartial on any matter regarding the Florida Gators or Atlanta Braves. Follow him on Twitter @RealFakeSamDunn.