The legend of Kobe Bryant lives on forever. In what is believed to be the first public auction of Kobe Bryant game-worn memorabilia, Sotheby’s will sell the shirt that the Mamba wore in pre-game warmups prior to his 81-point explosion against the Toronto Raptors in 2006. The auction goes live on Feb. 22 and will accept Bitcoin and crypto in addition to fiat currency. Plus, the winning bid will also get an exclusive NFT by artist Karvin Jeung that celebrates the significance of the number eight in Chinese culture.
Netflix’s “Drive to Survive” Slated for Mar. 11 Premiere
Formula 1 is one of the world’s fastest-growing sports, and much of its exponential development over the last few years could be tied back to the Netflix docuseries “Drive to Survive.” The show takes viewers behind the scenes of the global sensation, introducing them to the dynamic personalities of the sport. This year, the cameras are back and the 10-episode fourth season is set to premiere on Mar. 11, providing the perfect preview for the official launch of the 2022 circuit on Mar. 20.
ViacomCBS Rebrands as Paramount as Sports Broadcasting Drives Revenue Surge
ViacomCBS posted fourth-quarter earnings that far outpaced expectations, reporting a 16% year-over-year increase in revenue, putting them over the $8 billion mark. The company announced that it is rebranding as Paramount in order to streamline with its streaming service Paramount+, which has 56 million subscribers across the globe. The surge in revenue is a byproduct of many factors, including ViacomCBS’ deep portfolio of sports broadcasting, which includes the NFL, PGA TOUR, and the Champions League.
Boardroom Announces Partnership with FanDuel
Boardroom and FanDuel have agreed to a multi-year exclusive content-focused partnership that spans web, editorial, video, audio, and social media, the companies announced on Wednesday. As part of the deal, FanDuel is now the exclusive sports betting, fantasy, horse racing, gaming, casino, and poker partner to Boardroom, as well as its official odds provider. Boardroom and FanDuel will co-create a show debuting later this year that will be featured on both companies’ networks, with FanDuel also sponsoring other select Boardroom content.
Buffalo Bills Emerge as Early Super Bowl LVII Favorite
The parades are still rolling in Los Angeles as the Rams continue to celebrate their hometown victory. However, it’s never too early to place your bets on next year’s Super Bowl odds. The NFL futures odds at FanDuel Sportsbook have the Buffalo Bills as the favorites to hoist the Lombardi Trophy (+700). They are followed by the Chiefs (+750), a repeat for the Rams (+1200), and the Cowboys (+1200).
The Atlanta Braves Prep to Bring World Series Trophy to the Metaverse
Pitchers and catchers are glaringly not reporting to spring training this week as scheduled, as the MLB’s labor battle rattles on. However, the World Series champion Atlanta Braves are preparing to greet fans in the metaverse. The Braves are teaming up with gaming company Unreal Engine to build Digital Truist Park. Together, they will create a full-on, gamified, in-browser reconstruction of the 2021 World Series champions’ home venue in the limitless land of the metaverse.
Apple Makes Critical Amendments to Cannabis Policies, Seeks Reform
Last summer, Apple joined Amazon as the only premier tech companies that directly amended its policies to favor legalizing cannabis in the United States. As part of the move, Apple allowed products in the App Store that facilitate the delivery of legal recreational and medicinal bud in states where it is legal. The change is considered to be a step towards changing mainstream minds and behaviors in the quest towards full-scale legalization in the US.
Tiffany’s Tips Off NBA All-Star Weekend with Daniel Arsham Signature Ball
Daniel Arsham is everywhere these days. The Cavs Creative Director teamed up with hip hop sensation Gunna late last year to design a custom statue in advance of his highly anticipated album drop. In his most recent collab, Arsham is teaming up with Tiffany & Co. for a signature Wilson basketball in the iconic Tiffany blue colorway. The limited release will only be available at the Tiffany & Co. x StockX pop-up in Cleveland for the NBA All-Star Weekend and retails at $575.
Virgin Atlantic Prepares for Space Return
Looking to join the ranks of Elon Musk and Michael Strahan? Richard Branson has you covered. Virgin Atlantic has re-opened its ticket sales for suborbital space travel. Interested? The priceless experience will only set you back $450,000, a massive jump from the previous price tag of $200,000-250,000.
Athletes Unlimited Launches “All on the Table” with HighlightHER
The Athletes Unlimited basketball league is entering the fifth week of its inaugural season, and the competition – and the content coverage – has been fierce. In addition to the top-tier play, the league has assembled an All-Star list of content creators to document the action, including HighlightHER’s Ari Chambers. Together they launched “All on the Table” – a long-form YouTube series rooted in candid discussion, where the players have honest and unfiltered conversations about their experience in sports and life.