About Boardroom

Boardroom is a sports, media and entertainment brand co-founded by Kevin Durant and Rich Kleiman and focused on the intersection of sports and entertainment. Boardroomโ€™s flagship media arm features premium video/audio, editorial, daily and weekly newsletters, showcasing how athletes, executives, musicians and creators are moving the business world forward. Boardroomโ€™s ecosystem encompasses B2B events and experiences (such as its renowned NBA and WNBA All-Star events) as well as ticketed conferences such as Game Plan in partnership with CNBC. Our advisory arm serves to consult and connect athletes, brands and executives with our broader network and initiatives.

Recent film and TV projects also under the Boardroom umbrella include the Academy Award-winning Two Distant Strangers (Netflix), the critically acclaimed scripted series SWAGGER (Apple TV+) and Emmy-nominated documentary NYC Point Gods (Showtime).

Boardroomโ€™s sister company, Boardroom Sports Holdings, features investments in emerging sports teams and leagues, including the Major League Pickleball team, the Brooklyn Aces, NWSL champions Gotham FC, and MLSโ€™ Philadelphia Union.

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October 1, 2026
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Zendaya and On are back with a second co-created collection, pairing the brandโ€™s performance technology with bold, fashion-forward design. Developed with stylist Law Roach, the new lineup features oversized silhouettes and a custom python print across several pieces. The collection debuts alongside an action film-inspired campaign starring Zendaya, with the Cloudnova Moon Mary Jane leading the footwear lineup. The collection is available globally starting Oct. 1.

Donovan Mitchell is staying with Adidas. The Cleveland Cavaliers star has signed a new multi-year deal that will carry him through his 10th signature shoe with the brand, joining LeBron James, Kevin Durant, Stephen Curry, James Harden, Damian Lillard, and Klay Thompson as the seventh active NBA player to reach the milestone. The partnership will also expand Adidasโ€™ support for Mitchellโ€™s high school, Greenwich Country Day, including educational resources for underserved students.

Michael Jordanโ€™s 1997 Ferrari 550 Maranello sold for $2.7 million through Joopiter and Curated, setting a public auction record for the model. The Rosso Barchetta Ferrari more than quadrupled the previous mark and far exceeded its $800,000 to $1.3 million estimate. Jordan took delivery of the car in 1997, and it still carries his Illinois โ€œMJ 5โ€ plate. The sale also marked Joopiterโ€™s first foray into the collector-car market.

Nike is expanding its race-day lineup with three distinct shoes built for different runners and goals. The Apex and Swooshfly are brand-new silhouettes, with Apex serving as Nikeโ€™s most advanced marathon racer, featuring four Air Zoom units and up to 40% more energy return than the Alphafly 3. Swooshfly is designed for runners entering race day, while the Alphafly 4 balances speed, comfort, and stability. Alphafly 4 launches in October, followed by Apex in January and Swooshfly in February.

Chase Infiniti will headline Portrait of God, a new religious horror film from rising filmmaker Dylan Clark at Lionsgate. Clark co-wrote the script with Joe Russo, with Sam Raimi and Jordan Peele producing, marking the first collaboration between the two horror heavyweights. The project is based on Clarkโ€™s 2022 short film, which amassed millions of views online. Infinitiโ€™s casting marks her first feature role since breaking out in One Battle After Another.

Justin Jefferson, Joe Burrow, and Saquon Barkley are featured in Googleโ€™s new NFL-focused โ€œNever Know Enoughโ€ campaign, voiced by Travis Kelce. The campaign centers on football-related Search trends, with Google highlighting AI Modeโ€™s ability to provide deeper answers and interactive visuals around everything from fan debates to rules and strategy. The campaign will continue throughout the season.

Live Nation is expanding into the creator economy with Creator Nation, a new venture led by management veterans Alexis and Scott Fisher. Backed financially and operationally by Live Nation, the company will support creators and management firms across content, commerce, brand partnerships, and live experiences, while acquiring and growing creator-focused businesses. The Fishers see live events as a key growth opportunity, helping creators turn digital audiences into real-world fan relationships.

Anthropic and Broadcom are deepening their AI infrastructure partnership. According to Anthropicโ€™s IPO filing, Broadcom has agreed to lend the AI company up to $42 billion to finance infrastructure spending, including its massive commitment to lease Googleโ€™s AI chips. The arrangement could finance roughly one-third of Anthropicโ€™s $125.2 billion, five-year TPU commitment. Anthropic is also expected to become Broadcomโ€™s largest compute customer in 2027.

Roku is bringing Battle of the Network Stars into the streaming era with Battle of the Streaming Stars, a new competition series from Peyton Manningโ€™s Omaha Productions. Terry Crews will host and executive produce, with Kay Adams as sideline reporter and Yvette Nicole Brown as referee. The show will pit comedians, actors, reality stars, and creators against each other in challenges inspired by popular entertainment. The first special premieres on Oct. 23.

The New York Knicks and Rangers are officially splitting into separate publicly traded companies. Madison Square Garden Sports shareholders approved the tax-free spinoff, expected to close Oct. 26, with the Knicks trading as MSGK and Rangers as MSGR on the NYSE. MSG Knickerbockers will include the Knicks and Westchester Knicks, while MSG Rangers will house the Rangers, Hartford Wolf Pack, and training center. James Dolan will lead both entities as chairman and CEO.

Citigroup raised its 12-month price targets for Bitcoin to $113,000 from $82,000 and Ethereum to $3,028 from $2,240, citing stronger crypto activity, a more supportive macro backdrop and renewed ETF inflows. The bank expects $5 billion in crypto inflows over the next year, with allocations building gradually among financial advisers and brokerages. Bitcoin has gained nearly 40% over the past three months, while Ethereum is up about 68%.

Bradley Cooper is set to star as Duke in Paramountโ€™s new G.I. Joe movie, with Danny McBride directing and co-writing the script. The film will mark a new live-action take on the Hasbro franchise, following Paramountโ€™s G.I. Joe: Rise of Cobra and Retaliation. McBride co-wrote the screenplay with Jeff Fradley and John Carcieri, while Lorenzo di Bonaventura, Mark Vahradian, and Zev Foreman are producing.

Google is raising the stakes in the AI race with Gemini 4 Argon, its most advanced model yet. The company says Argon sets a new benchmark in real-world software engineering, ties for the top spot in cybersecurity, and leads on complex professional tasks spanning finance and legal work. Google is initially rolling it out to trusted cybersecurity partners while conducting safety evaluations with the U.S. government. The model is also already being used internally at Google.


Image: Courtesy of On

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Boardroom Staff