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Boardroom is a sports, media and entertainment brand co-founded by Kevin Durant and Rich Kleiman and focused on the intersection of sports and entertainment. Boardroom’s flagship media arm features premium video/audio, editorial, daily and weekly newsletters, showcasing how athletes, executives, musicians and creators are moving the business world forward. Boardroom’s ecosystem encompasses B2B events and experiences (such as its renowned NBA and WNBA All-Star events) as well as ticketed conferences such as Game Plan in partnership with CNBC. Our advisory arm serves to consult and connect athletes, brands and executives with our broader network and initiatives.

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February 24, 2025
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Lewis Hamilton and lululemon jointly announced Monday that the seven-time Formula 1 champion is the athleticwear company’s latest ambassador. In this role, Hamilton will work alongside the brand’s research, innovation, and development teams on future products. The Ferrari driver will also work with lululemon’s Centre for Social Impact in collaboration with his global foundation, Mission 44, to empower the next generation.

Apple plans to invest more than $500 billion in the United States over the next four years, including hiring around 20,000 new employees. Other planned ventures include a new factory in Houston to bolster Apple Intelligence, doubling Apple’s US Advanced Manufacturing Fund to $10 billion, and building a new venue in Michigan to train people to work in next-generation factories.

Those planning outfits to wear to Beyoncé shows this summer in support of her Grammy-winning album Cowboy Carter have new inspiration thanks to a new Levi’s ad the singer and denim brand dropped on Monday. It’s a recreation of Levi’s 1991 “Pool Hall” ad and sees the superstar in a Canadian tuxedo beating a local pool shark at his own game. This is Chapter 2 in the REIIMAGINE series, the first being a recreation of the 1985 “Launderette” ad.

Wicked stars Ariana Grande and Cynthia Erivo will perform during this Sunday’s Oscars ceremony, the Academy revealed Monday. Hosted by Conan O’Brien, both Erivo and Grande are nominated in the acting category in the lead and supporting actress categories, respectively. Other confirmed performers include Queen Latifah, Doja Cat, Lisa of Blackpink, and Raye. 

$ome $exy $ongs 4 U, the joint album by Drake and PARTYNEXTDOOR, reached the top spot on the Billboard 200 chart in its debut week. This marks the first No. 1 album for PARTYNEXTDOOR and the 14th for Drake, tying the rapper for the most among solo artists alongside Jay-Z and Taylor Swift. Released on Feb. 14, the project sold 246,000 album-equivalent units in its first week.  

NBC’s premier nightly news program will soon have a new face. Lester Holt announced Monday in an internal memo that he will be leaving the program after a 10-year run as its lead anchor. Holt will remain at the network, shifting to a full-time role with Dateline. His last taping is expected to take place in early summer; however, an exact date is not known at this time.

Converse is recruiting famous faces to participate in its latest campaign, narrated by Tyler, the Creator, encouraging viewers to pursue their dreams. Starring alongside the rapper are fellow Converse representatives Charli XCX, Billie Eilish, Shai Gilgeous-Alexander, Lil Yachty, and Vince Staples. 

Legendary rap ensemble Wu-Tang Clan is embarking on its final tour this summer. Wu-Tang Forever: The Final Chamber will stop at arenas and amphitheaters across North America beginning June 6 at the CFG Bank Arena in Baltimore and concluding on July 18 at Philadelphia’s Wells Fargo Center. Run the Jewels is set to open throughout the tour. Tickets go on sale Friday.  

The Detroit Pistons are celebrating rapper Big Sean with a dedicated night in his honor on his 37th birthday, March 25. Festivities will include activations before and during the game and a halftime performance by fellow Detroit rapper Nassan. The Pistons will also unveil a merch collab designed by Big Sean, who has worked with the team as its Creative Director of Innovation since 2020, on the same day.

Gone are the days of “Woj bombs,” but fans of former ESPN NBA insider Adrian Wojnarowski can bid on items used throughout his legendary media career. Among the items up for sale are the iPhones that Wojnarowski used to report some of the biggest stories in basketball, as well as All-Star and Finals media credentials. Proceeds from the sales will support St. Bonaventure men’s basketball NIL initiatives, with Woj currently serving as the team’s general manager.

Top photo courtesy of lululemon

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Vinciane Ngomsi

Vinciane Ngomsi is a Staff Writer at Boardroom. She began her career in sports journalism with bylines at SB Nation, USA Today, and most recently Yahoo. She received a bachelor's degree in Political Science from Truman State University, and when she's not watching old clips of Serena Williams' best matches, she is likely perfecting her signature chocolate chip cookie recipe or preparing a traditional Cameroonian meal.