Apple VP Eddy Cue on How a Company Learns to Win by Placing Culture First | Duke

In this Boardroom U event, we get to know Eddy Cue, the senior leader responsible for Apple Music, Apple TV, Innovative iCloud Services, and much more. When Eddy first got started, Apple was just a couple of 20-year-old guys in a room. It was then, he says, when the true culture of the company was built and implemented. Eddy credits Steve Jobs for nurturing that culture creativity, which still exists at Apple today.