Michael Rubin turned Fanatics from a merch company into an empire that moves like a lifestyle brand. His July 4 gathering became the new Met Gala — champagne, moguls, cameras flashing like stock tickers. What he’s selling isn’t apparel; it’s access and success. He’s built a network where the athlete, artist, and exec all speak the same language. In 2025, Rubin didn’t just control distribution; he defined aspiration.
